social research

  • Illustration of two people talking at a table, taking surveys

    How to improve survey response quality

    It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.
  • gavel

    Ethical research in usability testing

    The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.
  • illustration of phone and social media activity

    What is a social mention tool?

    When it comes to harnessing the power of social, there are obviously tools involved. The thing that will separate your insights from the rest is how you wield the sword — social mention tool — of your choosing. 
  • young man taking a picture of his coffee for social media

    What is social monitoring?

    At Bellomy, when we talk about social monitoring, we see it as fairly narrow in scope — focused on a company, brand, product, or campaign. At a high level, social media monitoring is used to assess and quantify the popularity of a brand or company. From our point-of-view social can do so much more than monitoring online conversations.
  • young woman on computer

    Three tips for user testing moderators

    As a usability testing moderator, you have a responsibility to your stakeholders to observe participant behavior and collect verbal feedback. But moderators also have a responsibility for managing the participant's experience and comfort during the session.

  • team planning a digital user experience on a tablet

    When to do user testing — a three phase approach

    We often think of user experience (UX) testing as an accompaniment to design work. While that is certainly true, UX design and testing should be approached holistically. There are three phases in which UX research should be conducted — exploratory, design, and validation.