"If You Know You Know"
New name, same opportunities! IYKYK is now part of our SmartLab panel. As a member, you get to share your valuable opinions, and the companies conducting the research gain a better understanding of the differences between this generation and the ones before. Get paid to participate in research that influences what companies and brands do next!
Anyone in Gen Z who is at least 18 years old is invited to join the panel. You'll answer a series of questions so we can start to get to know you, then you'll create an account in our panel platform. Anytime there's an activity — an opportunity to earn points that you can cash in for gift cards — we'll get in touch via email or text.