panels and communities

  • Illustration of an online research panelist commenting on a focus forum

    Market research online communities vs. online research panels

    It’s an age-old question: What is the consumer thinking? Market research online communities and online research panels are methods of uncovering consumers’ preferences, motivations, and opinions. Market researchers often use the terms interchangeably, but there are differences in their size, structure, and use.
  • working on a laptop with a megaphone coming out of the screen

    Two-way communication with consumers during a crisis

    Being able to connect, communicate, and listen to your customers during the next crisis isn’t just a blessing — it’s a strategic imperative. During a time of crisis — pandemic or otherwise — responsible companies have public relations teams that leap into action to implement a prepared crisis communication plan. Many of us have received these messages. We may have sent some out ourselves. I know I have, on both counts. 
  • We’re going to break down the DIY option and the full-service approach.

    Full-service vs. DIY research panels

    Once you’ve determined that an online panel or community could be a valuable platform for collecting customer insights for your organization, the next step is deciding how to implement it. We’re going to break down the DIY option and the full-service approach.
  • How online research communities can elevate your position as a thought leader

    How your online research community can elevate your position as a thought leader

    In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
  • Online panels and communities can accelerate and facilitate customer segmentation in marketing research.

    How online panels can facilitate customer segmentation

    What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?