Saying and doing don't always align
Brands are built on emotions and behaviors, yet brand research tends to rely on what people say about their feelings and actions.
Go beyond what people say and get closer to the brand truth
Advances in behavioral science and consumer technology enable a comprehensive approach to understanding what truly drives brand outcomes. The Behave brand insights solution is a framework that combines behavioral economics and behavioral analytics, providing precision instrumentation for brand tracking, market landscaping, competitive analysis, and ad effectiveness.
In this webinar, you'll learn how better brand insights can:
- Marry what people say about a brand with what they really do and how they feel
- Uncover new trends and behaviors
- Find and create insight-driven perspectives