Online Research Communities

Use an online research community to accelerate your consumer insights

Whether you're a B2B or B2C company, having your own research community can deliver faster insights into the attitudes, behaviors, and decision-making processes of your customers.

Online research communities give companies the opportunity to deepen their relationships with their customers and gain a better understanding of what drives purchases and loyalty. Community insights can guide companies as they refine and launch new products or services and address improvements to their digital customer experience.

With Bellomy's online research community solutions, you get:

A proprietary research community built to your needs, continuously refreshed, and supported by the highest levels of security and confidentiality to protect you and your community members.
A team of market researchers focused on servicing your community needs. The team is proactive in managing your community and in helping you get maximum value from your investment.
Insights that are identified and communicated using clear, actionable, and visual reports which are presented to you by your Bellomy team.

Bellomy can conduct market research with in-depth interviews with your consumers.

Your research community, your customers

Members of your community are recruited and screened based on your target audiences and are not engaged in other research. It's important that members feel connected, valued, and responsible for sharing their feedback towards a common goal—improving customer experience.

Full-service support

Bellomy's team of market research specialists, including a dedicated research community manager, reduces your risk and allows you to continue to focus on your business. Our collaborative and turnkey approach is often less expensive than allocating an internal resource to manage the project.

Download our guide to choosing an online research community partner

Make sure the partner you select to build your online research community has the science, art, technology, and heart to successfully collect meaningful insights that will help your organization become more customer-centric.

Download the Guide

Research communities provide consumer insights with speed and flexibility

With interactive engagements and a targeted audience on tap, data quality, response rates, and customer connections are improved.

quick polls

Need to identify a winner quickly and objectively? Get input fast and allow members to see how their feedback compares to others with individual, single-select voting.
discussions

Allow a target group of members to provide open-ended feedback (and images) to a set of moderated, topical questions when it’s most convenient for them.
focus forums

Need more than one discussion to dive deep into a topic? String a series of discussions together in a Focus Forum for advanced, asynchronous insight gathering.
live chats

Follow along as a Bellomy moderator leads groups of eight to 12 through a text-based chat, including stimuli sharing and voting in real time.
mass chats

Watch live as a Bellomy moderator orchestrates a collaborative text and vote chat with groups as large as 300 or more.
video focus groups

When there’s a need to see reactions and hear voices, watch and listen as a Bellomy moderator facilitates a discussion with a group of four to eight participants.
in-depth interviews

Get inside the mind of your consumers with one-on-one, in-depth interviews (IDIs), facilitated by a Bellomy moderator and conducted via phone, online, or video.
usability testing

Explore the user experience of your digital platforms and understand the paths to task completion with remotely moderated, real time, screen sharing interviews.
offline engagements

Member engagement can also occur outside of the digital research community platform, including in-person sessions like shopalongs, focus groups or recruitment to other external touch points.
online surveys

Get the quantitative results you need to drive decisions with a variety of survey lengths, skip patterns and quotas, interactive question types, and mobile or text message optimization.
digital diaries

Surround customer journeys with a log of respondent attitudes, behaviors, and perceptions through a short, repeatable (often daily) survey.
design a series of engagements

In addition to the power of each individual engagement methodology, deeper insights are often gained by carefully designing a series of engagements, among specific audiences—talking to the right people, in the right ways, at the right times.

Bellomy provides ongoing management and support for your research community. By maintaining an engagement calendar, serving as a community liaison, administering an incentive program, and showing appreciation for participation, Bellomy's full-service solution generates better data for you.

Request a Quote

Leverage our Bellomy-owned panels

Whether you're not quite ready to invest in a community exclusively for your brand or you need to conduct research that is blind/unbranded, we offer our clients access to two Bellomy-owned panels for virtual focus groups, in-store shopalongs, qualitative interviews, online surveys, quick polls, and more.

SmartLab is a vibrant research community with a mix of generations, occupations, and interests.

If You Know You Know is our new panel of Gen Z consumers, age 13 and up.

Let's work together to design a project in SmartLab or our Gen Z panel

Get a Quote

An Online community Replaces Traditional Product TestinG

"We know more about our new product offering as a result of the feedback we’ve received in six months from our community than we learned with two-and-a-half years of traditional research for our last product launch."

— Sr. Director/MRD

When a shift in the market forced a major CPG company to get to market quickly, Bellomy created a community of three target markets to collect feedback on the product, marketing message, and package design. Feedback of the accelerated product trial was captured through digital diaries.

Get the latest news and updates

Receive Bellomy news, updates, and reports in your inbox

From our blog

- research communities
How many participants do you need for usability testing?

The typical market research study includes large sample sizes and lots of data points. A quantitative focus like this has its place, but usually not in usability testing.
- research communities
Market research online communities vs. online research panels

It’s an age-old question: What is the consumer thinking? Market research online communities and online research panels are methods of uncovering consumers’ preferences, motivations, and opinions. Market researchers often use the terms interchangeably, but there are differences in their size, structure, and use.
- financial
Using survey panels to engage hard-to-reach audiences

A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.

Online Research Communities

Use an online research community to accelerate your consumer insights

Download our guide to choosing an online research community partner

Research communities provide consumer insights with speed and flexibility

quick polls

discussions

focus forums

live chats

mass chats

video focus groups

in-depth interviews

usability testing

offline engagements

online surveys

digital diaries

design a series of engagements

Leverage our Bellomy-owned panels

An Online community Replaces Traditional Product TestinG

From our blog

How many participants do you need for usability testing?

Market research online communities vs. online research panels

Using survey panels to engage hard-to-reach audiences