GenPop insights that are tuned in & on tap

The Bellomy SmartLab research panel gives businesses access to fast, accurate, valuable insights on customer attitudes, behaviors, and decisions.

from crafts to kombucha, transforming studies to strategy

Businesses find access to a research panel an invaluable resource, offering a fast, flexible pipeline direct to VOC that ensures real-world feedback informs strategic decisions. SmartLab clients include businesses from the CPG, retail, automotive, financial services, utilities, food services, and tech sectors.

about SmartLab 

  • established in 2014 
  • fielded approximately 50 research projects in 2023 
  • available for qual and quant    

four people in a grid representing demographics
member demographics aligned with U.S. GenPop to ensure findings relevant to overall market
light bult icon representing the concept of active and engaged
exceptionally active and engaged — many panelists mark 5+ years as members
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accessible without the expense and responsibility of maintaining a dedicated panel

I enjoy sharing my thoughts and opinions and knowing I am making a difference in the world and the products that I use and purchase in everyday life.

SmartLab member
male, 45, Hispanic, Western region

your VOC gateway 

Businesses benefit from SmartLab’s services in a variety of ways.  

  • blind/unbranded research 
  • concept testing 
  • DEI testing 
  • digital diaries 
  • GenPop comparisons 
  • incidence checks/feasibility checks 
  • insights & research confirmation 
  • in-depth interviews (IDIs) 
  • micro communities 
  • mood boards 
  • mystery shops 
  • product testing 
  • pulse-taking 
  • sample sources  
  • structured conversations 
  • taste tests 
  • user experience sessions 
  • video testimonials 
  • whitespace exploration

want to influence big brands and new products?

Consider becoming a SmartLab member.  

Join SmartLab

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