Talented people working collaboratively for the benefit of great clients.

That’s what Bellomy is all about.

Lacy Bellomy, Founder

Bellomy leads the industry in insights technology and research methodologies and consulting serviceswe inform your best thinking

we partner with clients to uncover opportunities and fuel momentum through collaboration, informed guidance, and industry-leading technology.


A privately owned, tech-driven consumer insights consultancy, Bellomy has earned a reputation for engaged collaboration and advanced technology. Our insights, guidance, and tools empower client-partners to make critical decisions with confidence and forge stronger relationships with consumers. Our clients represent a broad range of industries, including utilities, financial services, CPG, retail, and others—demonstrating our versatile expertise and adaptable solutions. 

With our high-touch, high-tech approach, we act as a trusted extension of your team. Our clients also benefit from the cutting-edge insights technology developed by our in-house engineering team.

 

meet the team

careers

about bellomy
panoramic view of winston salem home to Bellomy headquarters

So, what does it really mean to be a full-service market research firm?

At Bellomy, full-service is more than a label—it’s a reflection of our commitment to excellence.

With our team’s size and composition, there are no internal silos, which fosters cross-team collaboration and enables rapid, flexible work. Our team leaders are creative and forward-thinking, and they can turn any vision into a reality. We don’t use one-size-fits-all solutions—we tailor strategies to meet each client’s unique needs. 

We facilitate traditional focus groups and conduct AI-moderated IDIs. We conduct online, mobile-friendly, and SMS-based quantitative research, but we also employ multi-mode strategies as needed, incorporating surveys via phone or mailing invitations for key audiences. We can find and engage the most hard-to-reach participants—we can also leverage synthetic respondents. With Bellomy, anything is possible: the breadth of our capabilities and the depth of our expertise are unmatched.

 

Our best in class solutions

brand icon

Brand Performance

shopper insights

Shopper Insights

segmentation

Segmentation

innovation

Innovation

customer experience

Customer Experience

Supported by an industry leading toolset

technology

Empowering Technologies

research

Advanced Analytics

communities

Branded Communities

proprietary panels

Proprietary Panels

More important than what we do
is how we work.

At Bellomy, our approach to research is grounded in partnership and fully understanding your challenges and goals to design and deliver solutions that thoroughly address your research objectives.

 

our process

Understand

We make sure to fully understand business objectives and what success looks like.

Design

We create a research framework to guide us to your desired answers and outcomes.

Execute

Our highly skilled, cross-functional team executes the solution utilizing a variety of tools and methodologies.

ITERATE

Along the way, we’ll pause and ask questions, allowing the design to evolve with the findings.

Tell the story

We tailor deliverables to meet your needs, providing compelling, actionable insights in the right format for your specific audience.

 

This means that for most projects, our initial design is not set in stone. We refine as we go, incorporating what we learn along the way. We employ a variety of methodologies and tools as we focus on understanding each unique situation, carefully mapping the design to your success.

Then, we proactively and collaboratively iterate throughout the research process to achieve actionable, reliable results.

happy little boy getting his heart beat checked by a nurse
cashier checking out groceries
lineman working on electrical lines
two men shaking hands in a conference room
woman carrying food in a cafe
couple trying out a car

insight across industries

We work with Fortune 1000 companies across more than 20 industries, in both B2B and B2C sectors. This range of experience gives our team a unique and comprehensive perspective on the market and the most pressing issues facing consumers.

At any given time, someone may be seeking a new health insurance plan, looking for the perfect pair of jeans, or shopping for the lowest energy rate—and larger economic and social dynamics often influence these consumer choices in unexpected ways.

Our breadth of experience keeps us abreast of macro industry trends and gives us a holistic view for richer insights. We leverage what we learn across industries to better serve all our clients. 

our core values

success

client success is our success

We are growth-oriented, results-driven, agile, and responsive. Our clients trust us because we understand what’s important to them and how to help them improve performance.

continuous improvement

innovation is the key to the future

We are modern practitioners and strategic thinkers. Our ability to learn and evolve has been the source of past success and it is the key to our future.

dedication

passion + teamwork

We are passionate about and dedicated to our teammates, our brand, and our clients. We don’t stop until our clients are delighted.

healthy workplace

cultivate and foster a healthy workplace

We bring integrity, respect and humility to all that we do. We are empathetic, active listeners who are committed to being good partners both within and outside our organization.

Let's talk!

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