Meet SmartLab, Bellomy's GenPop online research panel. Established in 2014, SmartLab's 2,500-plus members represent a diverse cross-section of the U.S. population and are ready to share opinions.

Welcome to the world where data advises us. Our text analytics tool embraces prescriptive analytics with its recommendations engine, a quantum leap for strategic decision-making.

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.  

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?  

What are the true capabilities and limitations of AI in market research? Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.

Security is in the Bellomy DNA, and we already had a strong foundation and were well-positioned to respond when AI sprang onto the scene. We've adopted proprietary measures that ensure no personal data ever leaves our ecosystem.

In our conversations with market research professionals, the issue of AI bias and misinformation comes up frequently. At Bellomy, we’ve created controls around our AI to limit both potential threats.

As the field of AI in market research evolves, one common criticism has been the limited ability of current text analytics tools to assign customized topics for specific datasets. Instead, they use traditional methods of analysis that involve keyword matching or word-based evaluation techniques.