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  • Hurdles to overcome when integrating text analytics into your business.
  • technology
  • Obstacles to integrating text analytics into your business

    Making meaningful discoveries from unstructured data is not out-of-reach. Bellomy’s text analytics platform offers insights teams access to advanced NLP and AI tools.
  • Conversation hearts candy: conjoint analysis
  • consumer products
  • You don't need Cupid, you need a conjoint

    With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.
  • Roller coaster representing the ever-changing sentiment and emotions felt in 2020.
  • customer experience
  • Mining for new year mindsets

    Ask 742 people how they felt about 2020 and their outlook on 2021, and you’ll get 742 different answers. We brought the data into Bellomy’s Text Analytics platform and used our emotions AI, modeled after psychologist Robert Plutchik’s Wheel of Emotions, to examine the subtleties among these experiences.
  • couple-closing-on-house-with-agent
  • customer experience
  • What mortgage lenders should know about their evolving customers

    Home sales have been on the rise over the past year, and those sales and loans are not expected to slow any time soon. Our research shows that two-thirds of the population have not bought a new home, financed, or renovated this year. Combined with interest rates hovering around all-time lows, there’s a good chance it could be in many of their futures.
  • Measuring customer feedback when planning experiences
  • customer experience
  • Planning experiences with measurement as the foundation

    When the feedback touchpoint isn’t a pillar of the overall customer experience, it shows.
  • key-driver-map-example
  • customer experience
  • Key driver analysis — mapping your way to increased customer satisfaction

    Improving customer satisfaction comes down to figuring out what the customer is experiencing, what they care about, and how you’re going to address it.

  • Aerial view of highway
  • customer experience
  • Using regression analysis to understand what drives customer satisfaction

    Net Promoter Score® is a tried and true metric for quantifying customer loyalty, but understanding what drives customer loyalty is often the more impactful insight.
  • Thanksgiving table with turkey and assortment of side dishes
  • customer experience
  • An analytical approach to Thanksgiving meal planning

    With endless possibilities of Thanksgiving Day sides and plates (and stomachs) that are only so big, there’s bound to be some decision-making on Thursday. Turkey is a staple, but what else should you prepare?
  • Taking a flight is a customer experience journey that includes multiple touch points.
  • customer experience
  • Breaking down customer conversations, building up customer experiences

    Moving homes. Paying bills. Flying home. Each of these journeys opens the door to improving customer experiences and, ultimately, maximizing customer lifetime value. The key to unlocking that door, however, starts with reaching out for feedback from your customers.

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