category: retail

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

Man retrieves groceries from porch after contactless delivery

Modern retailers need better text analytics

“I started using Instacart here. Been pretty fantastic. When I used to go into the store it was always clean and the staff was always friendly.” What happens when an entire generation of shoppers has no direct contact with a brand or store?

analyzing market research on iPad during COVID-19

Update on conducting market research during the COVID-19 pandemic

Since our original post on March 20 assessing survey response rates immediately after the COVID-19 travel ban, we've been closely following response rates and data impacts on several of our trackers, in both the utility and financial services spaces. Now, in Week 6 of the quarantine, we need to know if people have continued responding to survey invitations at the same rate.

Retro is making a comeback as consumers seek comfort

Amidst the COVID-19 pandemic, we've observed an interesting dichotomy in consumer behavior: while consumers are embracing all things digital — from video conferences to telemedicine — they're also taking things offline and enjoying old-school pastimes.

Pandemic fueling the digital transformation

Without a doubt, the COVID-19 pandemic is shaping and transforming our society and culture worldwide, quickly, and before our eyes. It’s still early, but there's one clear pattern emerging: consumers are staying home and transacting online more than ever before.

long lines at grocery stores due to coronavirus

What social media is saying about the top five US-based grocers during the COVID-19 pandemic

Grocers are some of the only retailers continuing to operate on a near-normal schedule in these non-normal conditions.

Survey response in the time of pandemic

It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.

Catalina trusted Bellomy’s Shopper Insights team to identify who that was, how they shop, and what opportunities exist to engage them.

Forbes article: Four strategies for targeting highly engaged in-store shoppers

While some tread lightly in efforts to explore whitespace opportunities and uncover unmet market needs, Catalina Marketing set out to find who is shaping the shopping experience. Catalina trusted Bellomy’s Shopper Insights team to identify who that was, how they shop, and what opportunities exist to engage them.