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to create useful, usable and desirable products, you have to understand who your users are and what they need

User experience testing is crucial for businesses to ensure a seamless and intuitive product or service. By identifying and addressing usability issues, businesses can enhance customer satisfaction, increase conversion rates, and improve brand perception, leading to happier users and better business outcomes.

user experience

assumptions are the first thing to cross off the list

User experience (UX) testing puts the user front and center, giving you the opportunity to truly learn about the behaviors, emotions, and language that can drive satisfaction in the digital space.

Moderated usability testing is at the heart of our UX Research. By measuring and analyzing user behavior, we are able to make actionable recommendations that improve the learnability, efficiency, memorability, and errors of your digital platforms. And the reporting, recording, and transcripts from testing sessions provide the insights you need to make informed decisions.

  • desktop + mobile usability testing

    Task-based or exploratory research conducted on digital platforms, either in person or remotely.

  • ethnography + 1-on-1 interviews

    Authentic, in-depth video recording of users in their natural environment.

  • journey mapping

    Uncover customer pain points, behaviors, motivations, and opportunities throughout the buying journey.

  • click mapping

    Understand paths for task-based exercises, allowing you to quantify elements like navigation.

  • card sorting

    Placing terms or images in pre-existing buckets or developing (and naming) buckets to develop website menus and hierarchy.

  • side-by-side testing

    Concurrently testing a functioning prototype and providing feedback in a survey allows for deeper insights.

  • digital audit

    Identify gaps and unmet needs through research and analysis of competitor products.

  • a/b testing

    Comparing UX metrics such as success rate and time of task completion of two tests to determine the better design.

  • image highlighting

    Pinpoint elements that need attention by having respondents click to identify areas they like, dislike, find confusing, or compelling. 

  • persona research

    Define distinct user groups to understand how to design products with individual needs in mind.

  • digital diaries

    Tracking digital usage via mobile phone over a dedicated period of time.

  • tree testing

    Evaluate information architecture by attempting to complete tasks using only the category structure.

  • drag and drop

    Gather insights into consumers' ideal user interface by having them drag and drop elements into different areas of a design.

  • design battery

    Gain a deeper understanding of why one concept is preferred over another through quantitative analysis of metrics like ease-of-use or legibility.

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