the best way to predict the future is to invent it
innovation. done right.
We’ve all heard the phrase “innovate or die,” but that’s bit dramatic, right? It’s also driven by fear and desperation, not forward-thinking vision. At Bellomy, instead of dwelling on what to avoid, we focus on where you want to go.
Are you...
- Aiming to attract new customers?
- Solving for a specific unmet need?
- Looking to increase spend among current customers?
- Facing a major disruption in market share?
- Seeking to optimize your product or portfolio?
The whys behind the drive for innovation matter and ultimately impact how we research and what we measure. If there’s one word to describe our approach to innovation, it’s intentional.
repeatable research from start to finish
Whether your organization fosters a fail-fast agility mindset or prefers a more measured stage-and-gate process, our complete suite of innovation capabilities can be applied anywhere and everywhere along the journey to accelerate innovation and give you peace of mind at every decision point.
explore
Identifying whitespace and solving for unmet needs
Opportunity Mapping
Integrate consumer segments, their need states, and competitive perceptions to reveal opportunities for your brand to thrive
Social Listening
Tap into DIY solutions and cultural trends to ignite fresh product and service ideas that are sure to put you ahead of the curve
Jobs to be Done
Gain deep insights into what your next big idea needs to achieve and how it resonates with your target audience for highly impactful innovation
Design Thinking & Ideation
Unlock a flood of great ideas: by prioritizing user needs, we inspire both consumers and client teams to generate a wealth of innovative concepts
design
Creating winning concepts
Screening & Prioritizing
Leveraging robust metrics, we distill a sea of ideas into the most promising concepts aligned with your targets, whitespace, and goals
Concept Development
Bring your ideas to life: we assist with crafting compelling written and digital concepts through research and design, enabling authentic consumer feedback
Concept Testing
Assess potential performance, uncover points of confusion, and identify opportunities for improvement in a repeatable and purposeful manner
Optimization
Enhance your concepts or assess your full portfolio through an analytics-driven process, to pinpoint irresistible features and/or minimize cannibalization
develop
Turning a concept into an offering
Name & Logo Testing
Craft the perfect first impression using both qual and quant methods by determining the ideal name and visual identity for your new offering
Package Testing
Optimize your packaging for maximum appeal by considering shelf space, competition, and user functionality
Pricing Studies
Derive the perfect price point with techniques like Van Westendorp, price laddering, and conjoint, consultatively tailored to each situation
In-Home Use Testing
Ensure your product is launch-ready with real-world testing and gather valuable feedback to refine, perfect, and communicate your offering
launch
Bringing the offering to the world
Virtual Shelf Testing
Assess product visibility, planogram navigation, and consumer trade-off decisions in a digitized shopping environment
Simulated Store/Shelf Testing
Finalize packaging, planogram design, pricing, and more in a realistic setting via qualitative or quali-quant testing
Controlled Store Testing
Utilize Bellomy’s Learning Lab retailer relationship to evaluate product placement and performance via sales data and in-store qualitative
Planogram Optimization
Boost sales by fine-tuning shelf layouts to enhance product visibility and drive sales for specific items and entire categories
Intercepts & Observations
Gain authentic insights into the path-to-purchase by capturing real-time feedback from shoppers at the moment of their purchase decisions
Shopping Missions
Unlock key shopper insights by sending respondents to the store to explore path-to-purchase dynamics and trip types, capturing real-time feedback
Shop-Alongs
Gain deep shopper insights through pre-recruited in-store interviews or online surf-alongs, sometimes enhanced with eye tracking techniques
Post Purchase Testing
Discover post-purchase insights on product storage, use, and/or consumption via diaries, micro-communities, and follow-up interviews and surveys
Qualitative for Innovation
At every step along your innovation journey, there is an opportunity for exploration, ensuring all options are considered, the right questions are asked, and any stimuli is optimized. That’s why a lot of Bellomy’s recommended research designs within the innovation space include a multi-phased, qual-quant design.
We tailor the qualitative design to each unique situation: virtual, in a facility, or in-store? Pre-recruited or spontaneous? Live or asynchronous moderation? Group or individual discussions? Could AI assistance enhance the results?
Let’s discuss how to integrate qualitative research to minimize risks and maximize your innovation success.
Analytics for Innovation
Because innovation is all about predicting future behaviors and anticipating future needs, direct questioning is often ineffective. Bellomy’s research designs in the innovation space lean on advanced analytics that tap into respondents’ System 1 thinking, mimic real-world trade-off decisions, and/or triangulate responses across a set of questions.
Here are just some of the analytics we regularly employ for innovation work:
Identifying a Winner: Take Rate analysis helps identify the concept(s) with the greatest relative market potential, rather than simply comparing across key measures, which tends to overstate market interest.
Prioritizing: MaxDiff is superior to stated importance ratings because it affords greater discrimination, simplifies respondent tasks, eliminates scale use bias, and is easier to interpret—we’ll apply specialized MaxDiff techniques like anchoring, relevant items, on-the-fly, and bandit, based on each set of circumstances.
Optimizing: Conjoint (or Discrete Choice) evaluates the relative acceptance of “conjoined” features and is useful for understanding and predicting how people make choices when faced with tradeoffs. We tailor this technique as needed using shelf-set visualizations or adaptive techniques.
Pricing: Our team is well-versed in Van Westendorp, price laddering or cascading, and conjoint for triangulating the right price point. Each technique has a place in the innovation process, and we are well-equipped to help you identify the right method for where you are today.
Maximizing: TURF (Total Unduplicated Reach and Frequency) and TRF (Total Reach and Frequency) analysis help optimize the most promising combination of features for a product, or the optimal product portfolio with the broadest acceptance.
Learn more about our advanced analytics team and their capabilities!
Getting Ahead of the Curve
Adoption of products and ideas travels across the curve over time—and each group, from Innovators to Laggards, has different attitudes and behaviors towards that product or idea.
Bellomy’s proprietary Adoption Curve Intelligence™ solutions and IntelAdopt™ algorithm empower clients to identify the groups that are most likely to increase adoption and drive growth.
Talk to the right people at the right time.
Drive more adoption, faster.
Accelerate, maintain, and recover share.
Gain competitive advantage in a crowded market.
Bellomy’s IntelAdopt™ algorithm fuels the following solutions:
- Adoption Curve Landscape: Partitions and analyzes respondents by Adoption Curve Groups, specifically related to your product or category, then provides key Adoption Metrics, drivers and barriers, and recommendations for each group.
- Adoption Curve Testing: Evaluate product acceptance by Adoption Curve Group to understand and refine products, pricing, and messaging.
- Adoption Curve Digital Activation: Create look-a-like audiences for key Adoption Curve Groups to target the right consumers with tailored marketing.
Increasing Efficiency with Communities
The success of an innovation-focused community hinges on targeting the right members—those in your target segment, Innovators and Early Adopters in your category, and individuals with unmet needs. Assembling a community with these key members on tap to provide iterative feedback throughout your innovation journey reduces timelines, improves the quality of insights, and ultimately results in better business outcomes.
Innovation is Interconnected
Segmentation
Learn more about our approach to segmentation and how it can be applied to identify target consumers and unmet needs
Shopper Insights
See our unique approaches to shopper insights that allow for testing of new products in real-life context
Brand Performance
Consider how keeping a pulse on your brand throughout innovation might inform your future offerings
Customer Experience
Measure your customer experience as new products and services are launched to ensure they are delightful and frustration-free
case study: fine-tuning feasibility through consumer insights
When a global packaging solutions company wanted to refine its product development strategy, they encountered a challenge: Which can materials would prove viable in the paint manufacturing and retail market?
Bellomy’s approach — involving in-depth interviews and on-site retail investigations — gave the needed clarity. Armed with customer-led insights, the company could accurately gauge the feasibility of new product development.
Read on to learn how these insights reshaped their strategy and directed them to the most promising innovations.
Let's talk!
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