retail

Sustainability efforts used to be optional for large companies. In Q1 2019 it was the new competitive landscapes for retail companies with high shipping volume. Many businesses are attempting to offset their carbon footprint and are beginning to realize the stakes for brand equity.

The holidays bring familiar feelings in the retail space, and 2018 was no exception, with sentiment and intensity on par with their 2017 levels. Conversions around Christmas shopping led social channels like twitter and instagram.

Retail sentiment became more negative in the third quarter of 2018. The biggest change on social media was found in posts around big box stores like Wal-Mart.

Too often, important shopper insights research is done in a hurry, often on a limited budget. As researchers, we all understand the need for conducting faster and better research, but there is a case to be made for slowing down the process somewhat in order to uncover deeper, more impactful insights and provide meaningful recommendations.

It was all about Amazon on social media during Q2 2018. Reactions to the first Amazon Go stores have been largely positive, in spite of concerns about potential job displacement. In the fashion space, retailers are feeling the heat from Amazon’s new Prime Wardrobe offering. And Video is becoming a more frequent medium for reviewing retail products.

Very few organizations question the value of User Experience (UX) research when designing or overhauling their digital touchpoints. Recognizing the value in UX and implementing a company culture that encourages and utilizes user research are two different challenges.