technology

It can be intimidating to gather and analyze customer comments. From surveys, to emails, and social media posts, a lot of data exists, and – thanks to modern text analytics tools – we can effectively unlock the powerful trends hidden within that data.

Virtual focus groups are a vehicle for gaining qualitative insights into target audiences as respondents participate through the comfort and ease of their own devices. While such sessions are often more convenient for participants, there are several differences to address when compared to traditional, in-person, focus groups.

“I started using Instacart here. Been pretty fantastic. When I used to go into the store it was always clean and the staff was always friendly.” What happens when an entire generation of shoppers has no direct contact with a brand or store?

Acting with empathy can increase sales, loyalty, and referrals, yet some companies don't keep a pulse on how well they treat customers and prospects.

Making meaningful discoveries from unstructured data is not out-of-reach. Bellomy’s text analytics platform offers insights teams access to advanced NLP and AI tools.

Ask 742 people how they felt about 2020 and their outlook on 2021, and you’ll get 742 different answers. We brought the data into Bellomy’s Text Analytics platform and used our emotions AI, modeled after psychologist Robert Plutchik’s Wheel of Emotions, to examine the subtleties among these experiences.

When you think of your company's call center, your first thought is of the cutting-edge technology they are using to improve the customer experiences...right?

Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.

Given the broad range of sentiments and ebbing intensity levels, navigating through emotions can get overwhelming. What's a researcher to do?