category: technology

technology

Generational Shifts in Trust: Why Gen Z Prefers AI for Guidance & Growth

Gen Z relies on AI across devices—critical insights for future planning, strategy, engagement.

research communities

Research Cloud tools elevate panel management & client deliverables

The power of panel research paired with our AI-driven Research Cloud analytics tools ensures our client-partners have the performance, insights and deliverables they deserve.

Two tin robots talk to each other on a tin-can and string phone.

technology

Crafting better surveys: Combatting bots, boosting engagement, and meeting the future

You want a survey that leverages advanced technology to bottle bots and increase engagement? We hear you.

technology

Advantages and disadvantages of social media listening

Implementing a social listening strategy can unlock authentic consumer insights and help brands connect with their audience, but it requires careful consideration of its advantages and limitations.

A Yorkie dog looks ahead with kibbles scattered around his paws. There is a sack of dog food to the left and a computer screen with colorful graphics in the background.

technology

Taking care of (family) business with Bellomy ResTech

When he wanted to improve the quality of life for his family's elderly pups, AI expert Matt Gullett naturally turned to Bellomy ResTech.

a pixelated trophy symbolizing excellence in AI customer experience, showcasing the integration of advanced tools into customer-centric digital strategies

Embracing the Customer-Centric, AI-Driven CX Landscape: Tools for Transformation

Considering the frenetic nature of the current customer experience landscape, if you want to distinguish yourself through truly excellent service, the answer is yes, you need a custom CX solution. CX solution.

Someone typing on a laptop with illustrations of social media reactions floating through the air to show how researchers can use social media listening for innovation and product development.

technology

Social media listening: The best-kept secret in innovation

Consumers are telling you what they want. Are you listening? Social media provides one of the most organic and unfiltered methods for uncovering unmet needs and discovering opportunities to meet them.

Illustration of a crowd of faces representing customer segmentation

technology

Unlock enhanced consumer segmentation insights with ensemble analytics

As the complexity of consumer data expands, you need AI-driven ensemble analytics to grasp the full picture, says Matt Gullett.

Fortune cookies representing predictions for AI in market research in the. year ahead

Thought Leadership

AI in market research: Matt Gullett's predictions for 2024

Through a mix of thoughtful analysis and industry pulse, Matt Gullett predicts the year ahead for AI in market research.