- Welcome to the world where data advises us. Our text analytics tool embraces prescriptive analytics with its recommendations engine, a quantum leap for strategic decision-making.
- Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.
- Security is in the Bellomy DNA, and we already had a strong foundation and were well-positioned to respond when AI sprang onto the scene. We've adopted proprietary measures that ensure no personal data ever leaves our ecosystem.
In our conversations with market research professionals, the issue of AI bias and misinformation comes up frequently. At Bellomy, we’ve created controls around our AI to limit both potential threats.
As the field of AI in market research evolves, one common criticism has been the limited ability of current text analytics tools to assign customized topics for specific datasets. Instead, they use traditional methods of analysis that involve keyword matching or word-based evaluation techniques.
Matthew Gullett, Bellomy’s SVP of Insights Technology and a driving force behind Bellomy AI Analytics, has thoughts about the future of market research in a world with AI.
- Videos are everywhere, and market research is no exception. As consumers grow more comfortable with generating and sharing video content, collecting survey responses in video format is an inherent progression for respondents that also offers richer insight for stakeholders.