category: Brand Renovation + Innovation

Someone comparing market research study data on a smart phone and tablet.

What to do when concept testing results differ from in-market results

Our goal as market researchers is to uncover the consumer motivations or truths that can then be turned into business outcomes through strategic decision-making by business professionals. However, we know that consumers’ perceptions, emotions, and behaviors don’t always align.

Team of market researchers collaborating with their project stakeholders in a conference room.

Keep your market intelligence objectives close and your researchers closer

Solution quality is tied directly to how a research team works with stakeholders at every touchpoint — from project inception to deliverables.

Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

technology

Navigating AI's true impact on market research

What are the true capabilities and limitations of AI in market research? Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

Bellomy AI Text Analytics interface demonstrating qualitative and quantitative data integration.

technology

Integrating qualitative and quantitative data analysis with Bellomy AI Analytics for Text

Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.

Focus group discussing the next big idea.

Is the focus group dead?

Some modern researchers have argued in favor of abandoning consumer research and instead relying solely on intuition in the quest for innovation, claiming that consumers don’t know what they want. Do focus groups make sense for today’s (or tomorrow’s) research?

Chef flipping food as they cook in a commercial kitchen

Brand Renovation + Innovation

Deconstruction isn’t just for foodies

While I’d like to say I’ve been 100% productive during the pandemic, my wife and I have used some of our downtime to catch up on eight of the 17 seasons of the cooking competition show Top Chef. Here's what I've learned.

Electric utility providers — are you ready?

Bellomy’s National Utility Study, fielding since 2012, was designed to keep a pulse on upcoming trends and opportunities within the utility industry. It’s a flexible study that tracks national and regional satisfaction with utility providers and focuses on hot topics in the industry.

Brand Renovation + Innovation

Balancing creativity and process when innovating

Have we forgotten that innovation at its core is about creativity? Take creativity and all of its inefficiency and “messiness” out of the process and you won’t be innovative. Timelines, formulas, and stage gates do help guide your progress but relying on them to produce your close-in — let alone breakthrough — innovation will turn your innovation resources into just a cost center. No competent innovation specialist (and most of them are competent) does this consciously. It simply happens inadvertently all too often and dooms the innovation process.