category: financial

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

Professional and client at desk discussing finances

financial

Ask the advisors: Is tax-loss harvesting common practice?

Though not a novel concept, tax-loss harvesting has received increased public attention over the past few years. Are financial advisors throughout the industry capitalizing on this practice, or does the complexity prevent them from incorporating it into investment strategies?

Couple in the background discussing the potential of buying a new house with the agent in the foreground filling out paperwork.

What mortgage lenders should know about their evolving customers

Home sales have been on the rise over the past year, and those sales and loans are not expected to slow any time soon. Our research shows that two-thirds of the population have not bought a new home, financed, or renovated this year. Combined with interest rates hovering around all-time lows, there’s a good chance it could be in many of their futures.

Customer going into bank branch to deposit check

The traditional bank branch is dead, isn't it?

It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.

Airplane pulling a yellow "switch and save" advertisement banner behind it in the air.

financial

Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money.

Using survey panels to engage hard-to-reach audiences

A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.

analyzing market research on iPad during COVID-19

Update on conducting market research during the COVID-19 pandemic

Since our original post on March 20 assessing survey response rates immediately after the COVID-19 travel ban, we've been closely following response rates and data impacts on several of our trackers, in both the utility and financial services spaces. Now, in Week 6 of the quarantine, we need to know if people have continued responding to survey invitations at the same rate.

financial

Study of the public's understanding of CARES Act reveals confusion

Research conducted from April 1-3 on Bellomy’s SmartLAB panel among 710 adults nationwide reveals that, while most people feel informed about the coronavirus stimulus payments to be sent beginning this month, there is some confusion regarding the details of the distribution.