technology

  • someone with his hand to his ear trying to listen closer.

    Advantages and disadvantages of social media listening

    Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.

  • illustration of phone and social media activity bubbles

    What is a social mention tool?

    When it comes to harnessing the power of social, there are obviously tools involved. The thing that will separate your insights from the rest is how you wield the sword — social mention tool — of your choosing. 
  • young man taking a picture of his coffee for social media

    What is social monitoring?

    At Bellomy, when we talk about social monitoring, we see it as fairly narrow in scope — focused on a company, brand, product, or campaign. At a high level, social media monitoring is used to assess and quantify the popularity of a brand or company. From our point-of-view social can do so much more than monitoring online conversations.
  • young woman on computer

    Three tips for user testing moderators

    As a usability testing moderator, you have a responsibility to your stakeholders to observe participant behavior and collect verbal feedback. But moderators also have a responsibility for managing the participant's experience and comfort during the session.