Shopalongs reveal how consumers make real-world purchase decisions

Shopalongs are powerful and in-depth methods for observing shoppers and uncovering their motivations and paths to purchase.

Shopalongs are the ultimate method for insight into: journey maps; decision trees; category adjacencies; in-store navigation; responses to shelf sets, planograms, and point of purchase displays; barriers to shopping or purchasing; and reactions to store changes.

Leveraging shopper insights isn't just for retailers.

These interactions are what help us improve shopper experience and create environments that drive purchases. Observing shopper behavior both in-store and online can also give brand, category, and product owners valuable information to capture market share and understand customers' paths to purchase.