energy

  • analyzing market research on iPad during COVID-19

    Update on conducting market research during the COVID-19 pandemic

    Since our original post on March 20 assessing survey response rates immediately after the COVID-19 travel ban, we've been closely following response rates and data impacts on several of our trackers, in both the utility and financial services spaces. Now, in Week 6 of the quarantine, we need to know if people have continued responding to survey invitations at the same rate.
  • neighborhood at night

    Utilities and the importance of consumer communication during COVID-19

    Despite the energy sector’s critical role of ensuring electric service during the COVID-19 pandemic and its unprecedented actions to suspend disconnections due to non-payment nationwide, the utility industry’s response has gone largely unnoticed and unacknowledged by consumers. This has left electric service providers in a unique position to convey messages of unity and support to consumers in order to gain confidence and trust.
  • survey response pandemic

    Survey response in the time of pandemic

    It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.
  • Bellomy Blender Q1 2019: Energy

    Access to alternative energy sources has never been easier. Consumers can now get started with solar power at their local home improvement store, but education remains as a barrier to adoption.
  • Bellomy Blender Q4 2018 - Energy

    Q4 2018 brought with it a new class of US congresspersons, and with them a new round of energy proposals. Ideas for bills pushing for increases in renewable power usage have propagated social media channels with many government officials blurring the line between legislator and influencer.
  • Bellomy Blender Q3 2018 - Energy

    Q3 saw major changes in the energy sector. Obama-era energy legislation was reversed, and people reacted negatively on social channels like twitter. Proponents of solar enjoy had a victory twitter though, after the passing of SB 100.