category: energy

Interior of a digital mining farm filled with video cards and ASIC machines, reflecting the energy-intensive consumer behavior of certain industry sectors and the need for electric utilities and data analytics to optimize operations for a sustainable and net zero future.

energy

Consumer Insights to Navigate the Future of Utilities

In 2025, industry leaders turn to consumer insights to overcome hurdles and shape the future of utilities.

Energy industry professionals holding a light bulb, symbolizing innovative ideas for improving customer relationships and engagement in the energy sector. Cartoon vector illustration featuring tiny man and woman characters with a lightbulb, isolated on a white background.

energy

Redefining Customer Engagement for Utilities: Strategies for Meaningful Connection

Redefine utility engagement with tailored strategies for diverse customer preferences and needs.

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

Older male in a headset who is a utility call center agent using a case management system to better serve customers.

How utility call centers are digitizing the art of human touch

When you think of your company's call center, your first thought is of the cutting-edge technology they are using to improve the customer experiences...right?

Electric utility providers — are you ready?

Bellomy’s National Utility Study, fielding since 2012, was designed to keep a pulse on upcoming trends and opportunities within the utility industry. It’s a flexible study that tracks national and regional satisfaction with utility providers and focuses on hot topics in the industry.

analyzing market research on iPad during COVID-19

Update on conducting market research during the COVID-19 pandemic

Since our original post on March 20 assessing survey response rates immediately after the COVID-19 travel ban, we've been closely following response rates and data impacts on several of our trackers, in both the utility and financial services spaces. Now, in Week 6 of the quarantine, we need to know if people have continued responding to survey invitations at the same rate.

Utilities and the importance of consumer communication during COVID-19

Despite the energy sector’s critical role of ensuring electric service during the COVID-19 pandemic and its unprecedented actions to suspend disconnections due to non-payment nationwide, the utility industry’s response has gone largely unnoticed and unacknowledged by consumers. This has left electric service providers in a unique position to convey messages of unity and support to consumers in order to gain confidence and trust.

Survey response in the time of pandemic

It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.