consumer products

  • Conversation hearts candy: conjoint analysis

    You don't need Cupid, you need a conjoint

    With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.
  • Bellomy Blender Q1 2019: CPG

    In Q1 2019, the largest consumer products companies learned that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.
  • Bellomy Blender Q4 2018 - CPG

    Feelings around consumer products and goods intensified in Q4 2018, compared to the previous. Shoppers reacted to recent game releases for the Nintendo switch, boosting talking around the console for its second christmas buying season.
  • Bellomy Blender Q2 2018 - CPG

    Q2 2018 was the season for product promotion. Buzz around the commercially successful Nintendo Switch continued with a new announcement at the yearly E3. Other companies utilized social media directly with large advertising campaigns aimed at boosting product awareness. Strategies varied; Coca-cola appealed to buyers’ hearts; Ihop capitalized from confusion.