consumer products

With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.

Amidst the COVID-19 pandemic, we've observed an interesting dichotomy in consumer behavior: while consumers are embracing all things digital — from video conferences to telemedicine — they're also taking things offline and enjoying old-school pastimes.

You are walking down the wine aisle at your local grocer. As bottle after bottle, red after white, cross through your periphery, a sense of overwhelming choice begins to flood your brain. But something else catches your eye — it’s a tablet attached to the shelf.

In Q1 2019, the largest consumer products companies learned that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.

Feelings around consumer products and goods intensified in Q4 2018, compared to the previous. Shoppers reacted to recent game releases for the Nintendo switch, boosting talking around the console for its second christmas buying season.

Posts about Consumer Goods and Products were on par with their Q3 2017 levels. Brands were continuing to ‘pumpkin spice all the things’ to excite active social media users.

Q2 2018 was the season for product promotion. Buzz around the commercially successful Nintendo Switch continued with a new announcement at the yearly E3. Other companies utilized social media directly with large advertising campaigns aimed at boosting product awareness. Strategies varied; Coca-cola appealed to buyers’ hearts; Ihop capitalized from confusion.