category: consumer products

Halftone hands with a graph and diagram in trendy vintage style, symbolizing the discovery of hidden sales opportunities, understanding the existing market, and analyzing customer preferences to achieve high results.

Thought Leadership

Whitespace Identification: Strategies for Spotting Market Trends

Setting sail without a map is risky—just like launching without white space analysis. The key to innovation is uncovering uncharted waters worth exploring.

image of blue new sign reading "coming soon"

consumer products

Customer-Centric Product Innovation: Designing for Customer Satisfaction

From decoding consumer desires to leveraging AI-driven analytics, Bellomy's customer-centric approach revolutionizes product innovation, ensuring businesses navigate the market's complexities and deliver solutions that resonate deeply with consumers.

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

Bellomy AI Text Analytics interface demonstrating qualitative and quantitative data integration.

technology

Integrating qualitative and quantitative data analysis with Bellomy AI Analytics for Text

Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.

Conversation hearts candy: conjoint analysis

consumer products

You don't need Cupid, you need a conjoint

With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.

Retro is making a comeback as consumers seek comfort

Amidst the COVID-19 pandemic, we've observed an interesting dichotomy in consumer behavior: while consumers are embracing all things digital — from video conferences to telemedicine — they're also taking things offline and enjoying old-school pastimes.

Connect with shoppers and stand out in a crowded grocery store aisle.

Using technology for a human connection in consumer goods

You are walking down the wine aisle at your local grocer. As bottle after bottle, red after white, cross through your periphery, a sense of overwhelming choice begins to flood your brain. But something else catches your eye — it’s a tablet attached to the shelf.

consumer products

Bellomy Blender Q1 2019: CPG

In Q1 2019, the largest consumer products companies learned that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.