Bellomy took a deep dive on the environmental impact/awareness of the CPG sector. The largest consumer products companies are learning that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.
Through increasing initiatives for introducing recycled materials into packaging, CPG companies are receiving small brand equity wins. Businesses can also learn the hard way that introducing eco-friendly products can have a negative branding impact if they’re unaffordable.
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