With endless possibilities of Thanksgiving Day sides and plates (and stomachs) that are only so big, there’s bound to be some decision-making on Thursday. Turkey is a staple, but what else should you prepare?
Moving homes. Paying bills. Flying home. Each of these journeys opens the door to improving customer experiences and, ultimately, maximizing customer lifetime value. The key to unlocking that door, however, starts with reaching out for feedback from your customers.
Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.
It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.
COVID-19 has disrupted everything, and the reaction of most businesses has been to focus inwardly. Everything shifted to how companies can continue to function and planning for the future beyond the pandemic seems to be delayed until things return to normal. But an inward focus overlooks the pandemic customer experience — and how your customers can shape the future.