category: customer experience

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Thought Leadership

Whitespace Identification: Strategies for Spotting Market Trends

Setting sail without a map is risky—just like launching without white space analysis. The key to innovation is uncovering uncharted waters worth exploring.

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Embracing the Customer-Centric, AI-Driven CX Landscape: Tools for Transformation

Considering the frenetic nature of the current customer experience landscape, if you want to distinguish yourself through truly excellent service, the answer is yes, you need a custom CX solution. CX solution.

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What to do when concept testing results differ from in-market results

Our goal as market researchers is to uncover the consumer motivations or truths that can then be turned into business outcomes through strategic decision-making by business professionals. However, we know that consumers’ perceptions, emotions, and behaviors don’t always align.

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Keep your market intelligence objectives close and your researchers closer

Solution quality is tied directly to how a research team works with stakeholders at every touchpoint — from project inception to deliverables.

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customer experience

In the Super Bowl of customer experience, every play matters

Maximizing customer lifetime value requires calling the right play and executing throughout the entire game.

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

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technology

Integrating qualitative and quantitative data analysis with Bellomy AI Analytics for Text

Discover the groundbreaking capabilities of Bellomy AI Analytics for Text, revolutionizing market research by enabling deep, simultaneous analysis of qualitative and quantitative data to uncover comprehensive customer insights.

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customer experience

Using regression analysis to understand what drives customer satisfaction

Net Promoter Score® is a tried and true metric for quantifying customer loyalty, but understanding what drives customer loyalty is often the more impactful insight.