category: Customer Experience

Categories

Aerial view of highway crisscrossing at an interchange.

Using regression analysis to understand what drives customer satisfaction

Word magnets organized into different topics.

What is topic modeling in text analytics?

Market research moderator conducting a virtual focus group on a desktop computer.

Using focus groups to uncover what makes a great customer experience

Illustration of customer journey through awareness, consideration, decision, retention, and advocacy stages.

How to improve customer experience using journey mapping

Colorful word cloud in the shape of a speech bubble.

Using text analytics to create a unique customer experience

Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Woman in a yellow and white shirt reviewing market research data to uncover actionable insights

Finding value in unexpected market research insights

Focus group discussing the next big idea.

Is the focus group dead?

A pair of hands cutting down a basketball net during a championship celebration.

Maximizing customer lifetime value through the lens of March Madness