Understand how your shoppers feel in the moment
The collective experiences and decisions that a shopper makes throughout the path to purchase are valuable to gaining market share.
From the pre-shopping experience of making lists to the in-store experience of navigating the shelves, shopper experience research is meant to replicate how shoppers view the products at the shelf and allow you to make changes before introducing products in full market launch.
A holistic approach to exploring the shopping experience
Bellomy understands that solutions to business issues start with well-crafted research questions. We can recommend a combination of qualitative and quantitative methods that reveals how unit sales, household penetration, basket size, and basket penetration are affected by:
Perception of product appeal
Potential usage occasions
Interest in trials and samples