building brand equity requires brains and brawn
cross training for your brand
Just as vital signs reveal the state of your health, key metrics reveal the health of your brand.
Brand equity research measures your brand’s vitality and market position by analyzing customer perceptions, interactions, loyalty, and emotional connection.
These insights empower you to build a stronger, more resilient brand in a competitive market.
Bellomy’s brand strategy framework accounts for both rational (mind) and emotional (heart) elements that shape overall brand equity and ultimately drive critical outcomes including conversion, retention, and devotion.
This proven approach has helped propel our clients to top customer service and customer loyalty rankings across utilities, retail, grocery, and financial services. With our insights, brands gain the competitive edge to lead their industries.
Solutions that fit both point-in-time and ongoing, tracking needs.
Where you are in your brand health journey impacts the type of research solution you may need.
Sometimes the best solution is an assessment of where you stand.
Here we may recommend an attitudes, awareness, and usage study, social listening around a predetermined timeframe, and/or a foundational study to uncover your brand’s unique health drivers.
Once you know where you stand, it’s important to monitor.
With a continual stream of brand performance data, brands are able to test new positioning and messaging while also combatting the impact of changing competitive and market factors.
Analytics that do more than diagnose
As companies look to build brand equity and foster loyalty, you need more than just metrics that indicate what’s going well versus poorly—which you probably already know. Instead, you need a prescription for what to maintain, what to change, and where to focus. Bellomy’s Advanced Analytics and Client Services teams apply this mindset to all our brand work, incorporating actionable analyses and building supporting data points into surveys so that our clients have a clear picture of how to move the needle.
Semantic Differential Scaling
Ask respondents to rate a brand on a bipolar scale to measure brand perceptions, better understand consumer sentiment, and refine positioning
Correspondence Mapping
Reveal market positioning and competitive insights by plotting relationships between brands and attributes on a two-dimensional map
Conversion Funnels
Visually model the customer journey from brand awareness to advocacy to identify drop-off points and optimize strategies for improving engagement, sales, and retention
Key Driver Analysis
Make data-driven decisions to optimize key aspects of your business by identifying the most influential factors affecting customer satisfaction, loyalty, and sales
Gap Mapping
Visualize unmet consumer needs and competitive gaps to identify market opportunities and create stronger differentiation and growth
Differential Key Driver Analysis
Generate a data-driven approach to increasing loyalty and advocacy by identifying the factors that are most likely to move consumers up the continuum
Structural Equation Modeling
Analyze complex relationships between behaviors, perceptions, and market factors to optimize marketing strategies, improve customer experience, and enhance positioning
Adoption Curve Intelligence™️
With Bellomy's proprietary solution, harness the power of adoption curve to understand where your brand is headed and to chart the right path
Text Analytics
Extract the nuance, passion, and language consumers use to describe your brand and your competitors to better understand the why behind ratings and how to improve
Does your brand need a checkup?
Dig deeper with qualitative insights.
Stakeholder Qual
You and your stakeholders know your brand better than anyone else. We typically recommend kicking off projects with one-on-one or small group stakeholder interviews to understand hypotheses, ensure alignment, and lay a strong foundation for the research ahead.
Traditional IDIs and Focus Groups
Whether it’s in-depth interviews or lively group discussions, we dig deep to understand consumer attitudes and behaviors. Our experienced moderators ensure every voice is heard and every insight uncovered.
Video Open-Ends
Bring feedback to life with video open-ends, capturing authentic reactions and emotions in real time. See and hear what your customers really think—no reading between the lines required.
AI-Assisted Qual: Moderation + Survey Probing
Supercharge your insights with innovative AI-moderated interviews and AI-driven survey probing. Our AI thinks on its feet and adapts in real time, asking follow-up questions based on respondents’ answers to dig deeper, clarify responses, and reveal richer consumer insights.
Insights Technology that monitors your brand’s pulse
Dashboards
Stay in the driver’s seat with interactive dashboards that put real-time brand performance metrics at your fingertips. Effortlessly track trends, spot opportunities, and share insights across your team.
AI-Powered Toolset
Let AI do the heavy lifting! Our advanced AI tools sift through mountains of data to uncover actionable patterns and predictive insights, helping you make smarter, faster brand decisions.
SEM Simulators
Take the guesswork out of strategy with SEM Simulators. Using Structural Equation Modeling, these tools reveal how different brand drivers interact, so you can test “what if” scenarios and optimize for maximum impact.
It’s time to strengthen your brand’s performance.
case study: better customer understanding, better business outcomes
A 75-year-old family-owned iced tea company wanted to build on its rebranding momentum by better understanding its consumers and market.
Applying a quant-to-qual approach, including a nationwide survey, virtual focus groups, and social listening, Bellomy developed a holistic strategy that provided deep consumer insights to guide marketing, customer engagement, and company culture.
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