Improving shopper experiences, one journey at a time
Influence shoppers' journeys, ease or eliminate pain points, increase or accelerate purchase conversions, and increase loyalty
Shopper journey research helps you understand the experiences your brand delivers around certain products or services and uncovers ways to improve those experiences. The shopper journey is a combination of two things: the path to purchase and the customer journey.
This combination is what makes shopper journeys so unique and powerful. By overlaying the actions customers take and their experiences across all of the channels they use or are exposed to during the purchase process, you get a more robust, detailed understanding of the customer journey and improvement opportunities within it.
Your product or industry will inform what tools to use when thoroughly investigating your shoppers' journeys. Choosing from and combining a number of in-house qualitative and quantitative tools creates a better understanding of the scope and nuances of the journey and discloses actionable steps you can take to enhance it.