Bellomy has created a unique COVID-19 consumer segmentation based on the attitudes and behaviors of 1,110 people nationwide. We identified seven distinct segments of Americans as they adjust to the novel coronavirus pandemic and its implications.
Being able to connect, communicate, and listen to your customers during the next crisis isn’t just a blessing — it’s a strategic imperative. During a time of crisis — pandemic or otherwise — responsible companies have public relations teams that leap into action to implement a prepared crisis communication plan. Many of us have received these messages. We may have sent some out ourselves. I know I have, on both counts.
Each customer touchpoint is now more impactful than ever before. Before COVID-19, you might go to the door, grab your pizza, tip the driver, and never think about them again. But now that extreme social distancing is the new norm, we see consumers putting more stock in these previously mundane interactions.
Research conducted from April 1-3 on Bellomy’s SmartLAB panel among 710 adults nationwide reveals that, while most people feel informed about the coronavirus stimulus payments to be sent beginning this month, there is some confusion regarding the details of the distribution.
Amidst the COVID-19 pandemic, we've observed an interesting dichotomy in consumer behavior: while consumers are embracing all things digital — from video conferences to telemedicine — they're also taking things offline and enjoying old-school pastimes.
Not all companies can donate millions, but helping in little ways is important too. Consumers are keeping tabs on how companies are responding to the pandemic, but they are noticing more than just the grand gestures. Read on to find out how you can grow your brand and help the world during COVID-19 — without breaking the bank.
Despite the energy sector’s critical role of ensuring electric service during the COVID-19 pandemic and its unprecedented actions to suspend disconnections due to non-payment nationwide, the utility industry’s response has gone largely unnoticed and unacknowledged by consumers. This has left electric service providers in a unique position to convey messages of unity and support to consumers in order to gain confidence and trust.
Without a doubt, the COVID-19 pandemic is shaping and transforming our society and culture worldwide, quickly, and before our eyes. It’s still early, but there's one clear pattern emerging: consumers are staying home and transacting online more than ever before.
