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Light blue illustration of scale.

Why weighting your survey data is often best

Customers sharing feedback over video produces richer insights for CX research.

Why video surveys produce better market research insights

Eggs with faces representing various emotions drawn on them on a pink background to represent various sentiments that consumers express in customer feedback.

Three text sentiment analysis methods — and why ours is better

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What is topic modeling in text analytics?

A hand holding up blue, orange, and gray wireframes of a website for usability testing.

How many participants do you need for usability testing?

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What's the difference between social monitoring and social listening?

Market research moderator conducting a virtual focus group on a desktop computer.

Using focus groups to uncover what makes a great customer experience

Illustration of customer journey through awareness, consideration, decision, retention, and advocacy stages.

How to improve customer experience using journey mapping

Colorful word cloud in the shape of a speech bubble.

Using text analytics to create a unique customer experience