Following a few simple best practices when taking a survey will allow you to provide meaningful, valuable responses. Thoughtful survey feedback can help companies make informed business decisions to meet the needs of the consumers they serve.
Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.
It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.
If the time between mid-March and today simultaneously feels like a blur and a lifetime to you, you are not alone. The Bellomy team has spent much of this time observing the world as it has changed and talking with consumers and clients about what these changes mean.
The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.
When it comes to harnessing the power of social, there are obviously tools involved. The thing that will separate your insights from the rest is how you wield the sword — social mention tool — of your choosing.