Maybe because I miss the gym, or maybe just because we are inundated with media coverage of the pandemic, battling ropes also remind me of our own ongoing battle with the COVID-19 pandemic. Instead of a smooth and consistently increasing climb out of the doldrums, our recent spike in COVID-19 cases looks more like the undulating waves of battling ropes.
Following a few simple best practices when taking a survey will allow you to provide meaningful, valuable responses. Thoughtful survey feedback can help companies make informed business decisions to meet the needs of the consumers they serve.
It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.
If the time between mid-March and today simultaneously feels like a blur and a lifetime to you, you are not alone. The Bellomy team has spent much of this time observing the world as it has changed and talking with consumers and clients about what these changes mean.
The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.