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Using text analytics to create a unique customer experience

It can be intimidating to gather and analyze customer comments. From surveys, to emails, and social media posts, a lot of data exists, and – thanks to modern text analytics tools – we can effectively unlock the powerful trends hidden within that data.

Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Virtual focus groups are a vehicle for gaining qualitative insights into target audiences as respondents participate through the comfort and ease of their own devices. While such sessions are often more convenient for participants, there are several differences to address when compared to traditional, in-person, focus groups.

Woman in a yellow and white shirt reviewing market research data to uncover actionable insights

customer experience

Finding value in unexpected market research insights

As researchers, we know some aspects of studies are out of our control. We never know how respondents will answer, and sometimes their insights don’t give us straightforward solutions or suggest changes to products or services that don’t seem feasible. While you may not get the answers you originally set out to find, when you think creatively, all insights are valuable.

Illustration of an online research panelist commenting on a focus forum

research communities

Market research online communities vs. online research panels

It’s an age-old question: What is the consumer thinking? Market research online communities and online research panels are methods of uncovering consumers’ preferences, motivations, and opinions. Market researchers often use the terms interchangeably, but there are differences in their size, structure, and use.

Focus group discussing the next big idea.

Is the focus group dead?

Some modern researchers have argued in favor of abandoning consumer research and instead relying solely on intuition in the quest for innovation, claiming that consumers don’t know what they want. Do focus groups make sense for today’s (or tomorrow’s) research?

Man retrieves groceries from porch after contactless delivery

Modern retailers need better text analytics

“I started using Instacart here. Been pretty fantastic. When I used to go into the store it was always clean and the staff was always friendly.” What happens when an entire generation of shoppers has no direct contact with a brand or store?

A pair of hands cutting down a basketball net during a championship celebration.

customer experience

Maximizing customer lifetime value through the lens of March Madness

As an organization or brand, your immediate goal is to survive and advance, but the ultimate goal is to be the last one standing. Seeing customer experience management through the lens of March Madness shows us that every touchpoint counts toward being the one to cut down the nets.

Illustration of laptop computer showing connections between people and data.

technology

Using text analytics to build stronger, more empathetic connections with customers

Acting with empathy can increase sales, loyalty, and referrals, yet some companies don't keep a pulse on how well they treat customers and prospects.

Hurdles lined up on a track to represent barriers to integrating text analytics into your business.

technology

Obstacles to integrating text analytics into your business

Making meaningful discoveries from unstructured data is not out-of-reach. Bellomy’s text analytics platform offers insights teams access to advanced NLP and AI tools.

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