Moms are among the most significant segments during the holiday buying season. In a household, they’ll be making most of the calls on what is purchased for the holidays, so appealing to them is a must for concerned retailers.

Feelings around consumer products and goods intensified in Q4 2018, compared to the previous. Shoppers reacted to recent game releases for the Nintendo switch, boosting talking around the console for its second christmas buying season.

Quarter 4 for 2018 showed less people talking about healthcare compared to the previous. Talk around the sector also has grown slightly less positive in comparison. Popular mentions in health include jobs and careers.

The holidays bring familiar feelings in the retail space, and 2018 was no exception, with sentiment and intensity on par with their 2017 levels. Conversions around Christmas shopping led social channels like twitter and instagram.

People have grown a negative outlook on financial topics in Q4 2018. Fewer people are posting, but students on twitter are making their voices heard over concerns about unfair banking fees.

Q4 2018 brought with it a new class of US congresspersons, and with them a new round of energy proposals. Ideas for bills pushing for increases in renewable power usage have propagated social media channels with many government officials blurring the line between legislator and influencer.

It’s scary how the marketplace creeps and crawls with agile undead products and services, no? These are the spawn of agile development processes.

Posts about Consumer Goods and Products were on par with their Q3 2017 levels. Brands were continuing to ‘pumpkin spice all the things’ to excite active social media users.

Attitudes were exceptionally positive in Q3 compared to the previous year. Conversations around bitcoin were reignited after Mastercard’s decision to shut down Robert Spencer’s Patreon account over hateful content.