Social media listening: The best-kept secret in innovation
They say there are no new ideas but, based on the volume of DIYs and life hacks online, it doesn’t seem like social media users would agree.
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How to optimize a product line
When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?
Enriching customer conversations with artificial intelligence
Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.
The traditional bank branch is dead, isn't it?
It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.
Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry
In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money.
Harnessing social media for thought leadership
Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.
Using survey panels to engage hard-to-reach audiences
A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.
Why your B2B marketing strategy should include social listening
Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.
What we know about chatbots and user experience
That pop-up when you land on a website’s homepage that asks, “How can I help you today?” isn’t so surprising anymore and is becoming a more significant part of the digital experience.