blog

A Yorkie dog looks ahead with kibbles scattered around his paws. There is a sack of dog food to the left and a computer screen with colorful graphics in the background.

technology

Taking care of (family) business with Bellomy ResTech

When he wanted to improve the quality of life for his family's elderly pups, AI expert Matt Gullett naturally turned to Bellomy ResTech.

a pixelated trophy symbolizing excellence in AI customer experience, showcasing the integration of advanced tools into customer-centric digital strategies

Embracing the Customer-Centric, AI-Driven CX Landscape: Tools for Transformation

Considering the frenetic nature of the current customer experience landscape, if you want to distinguish yourself through truly excellent service, the answer is yes, you need a custom CX solution. CX solution.

image of blue new sign reading "coming soon"

consumer products

Customer-Centric Product Innovation: Designing for Customer Satisfaction

From decoding consumer desires to leveraging AI-driven analytics, Bellomy's customer-centric approach revolutionizes product innovation, ensuring businesses navigate the market's complexities and deliver solutions that resonate deeply with consumers.

woman moderator leading an online community discussion

research communities

How to recruit the right participants for your online research community

Establishing market research online communities enables brands to gain quick insights from target customers. Effective internal alignment, strategic invitations, and multifaceted recruitment methods will set you up for success.

Feet_with_arrows_pointing_different_directions

shopper insights

What is a journey map?

In short, it's a story. When it comes to why people do what they do, there's almost always a story. Journey maps are about understanding and visualizing those stories.

Someone typing on a laptop with illustrations of social media reactions floating through the air to show how researchers can use social media listening for innovation and product development.

technology

Social media listening: The best-kept secret in innovation

Consumers are telling you what they want. Are you listening? Social media provides one of the most organic and unfiltered methods for uncovering unmet needs and discovering opportunities to meet them.

Someone comparing market research study data on a smart phone and tablet.

What to do when concept testing results differ from in-market results

Our goal as market researchers is to uncover the consumer motivations or truths that can then be turned into business outcomes through strategic decision-making by business professionals. However, we know that consumers’ perceptions, emotions, and behaviors don’t always align.

Team of market researchers collaborating with their project stakeholders in a conference room.

Keep your market intelligence objectives close and your researchers closer

Solution quality is tied directly to how a research team works with stakeholders at every touchpoint — from project inception to deliverables.

Cheering fans at a football game with field in the background

customer experience

In the Super Bowl of customer experience, every play matters

Maximizing customer lifetime value requires calling the right play and executing throughout the entire game.

Subscribe to