Healthcare was all about self-care in Q1 of 2019. As mental health concerns have become normalized over the last few years, social media posts have ramped up, with many using mediums like Twitter to share various self-care strategies.
Intelligent consumers are holding companies to the environmental standards they claim to have. The emergence of #greenwashing has given a voice to those who expect institutions to be forward-thinking and sustainable.
In Q1 2019, the largest consumer products companies learned that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.
Millennials view healthcare from a different lens than prior generations. Health providers and caretakers need to be equipped to meet the concerns of a demanding generation who expect better preventive care than their predecessors.
Moms are among the most significant segments during the holiday buying season. In a household, they’ll be making most of the calls on what is purchased for the holidays, so appealing to them is a must for concerned retailers.
Feelings around consumer products and goods intensified in Q4 2018, compared to the previous. Shoppers reacted to recent game releases for the Nintendo switch, boosting talking around the console for its second christmas buying season.
Quarter 4 for 2018 showed less people talking about healthcare compared to the previous. Talk around the sector also has grown slightly less positive in comparison. Popular mentions in health include jobs and careers.
The holidays bring familiar feelings in the retail space, and 2018 was no exception, with sentiment and intensity on par with their 2017 levels. Conversions around Christmas shopping led social channels like twitter and instagram.