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  • Brand Renovation + Innovation
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  • Using social media listening for innovation and product development
  • social research
  • Social media listening: The best-kept secret in innovation

    They say there are no new ideas but, based on the volume of DIYs and life hacks online, it doesn’t seem like social media users would agree.
  • TRF-graphic

    How to optimize a product line

    When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?
  • Weighting survey data

    Why weighting your survey data is often best

    Depending on objectives and feasibility, weighting data may be an appropriate way to measure a population of interest when your sample isn't representative of your desired population.
  • Reading and responding to positive and negative consumer comments
  • customer experience
  • Enriching customer conversations with artificial intelligence

    Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.
  • Customer going into bank branch to deposit check
  • customer experience
  • The traditional bank branch is dead, isn't it? 

    It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.
  • Airplane with "switch and save" advertisement
  • financial
  • Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

    In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money. 
  • Social media listening generating ideas for thought leadership
  • social research
  • Harnessing social media for thought leadership

    Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.
  • Gaining insights from financial advisor group using an online panel
  • financial
  • Using online panels to engage hard-to-reach audiences

    A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.
  • Air-horns-around-speech-bubbles
  • social research
  • Why your B2B marketing strategy should include social listening

    Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.

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