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Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Woman in a yellow and white shirt reviewing market research data to uncover actionable insights

Finding value in unexpected market research insights

Illustration of an online research panelist commenting on a focus forum

Market research online communities vs. online research panels

Focus group discussing the next big idea.

Is the focus group dead?

Man retrieves groceries from porch after contactless delivery

Modern retailers need better text analytics

A pair of hands cutting down a basketball net during a championship celebration.

Maximizing customer lifetime value through the lens of March Madness

Illustration of laptop computer showing connections between people and data.

Using text analytics to build stronger, more empathetic connections with customers

Hurdles lined up on a track to represent barriers to integrating text analytics into your business.

Obstacles to integrating text analytics into your business

Conversation hearts candy: conjoint analysis

You don't need Cupid, you need a conjoint