
How to do social listening
A targeted search mindset, strategy, and set up of your search is crucial to the inevitable success — or failure — of your social listening efforts.
For about three years, I have met five friends for breakfast before work each Tuesday. The last seven weeks, however, we were forced to abandon the in-person greasy spoon meetup for virtual Zoom-and-eggs gatherings.
Measuring customer experience has always been a top priority for businesses. For decades, surveys have been a tried and true way for receiving feedback for services and products. Early forms of customer satisfaction surveys suffered from their length.