blog

Airplane pulling a yellow "switch and save" advertisement banner behind it in the air.

financial

Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money.

Scraps of colorful paper in a pile on the left and yellow scraps of paper in the form of a light bulb on the right.

technology

Harnessing social media for thought leadership

Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.

Using survey panels to engage hard-to-reach audiences

A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.

technology

Why your B2B marketing strategy should include social listening

Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.

Someone on a laptop interacting with a virtual chatbot on a website.

What we know about chatbots and user experience

That pop-up when you land on a website’s homepage that asks, “How can I help you today?” isn’t so surprising anymore and is becoming a more significant part of the digital experience.

Yellow pingpong balls with emoji faces drawn on them.

Finding joy: Using an emotional model to get more from text analytics

Given the broad range of sentiments and ebbing intensity levels, navigating through emotions can get overwhelming. What's a researcher to do?

Journey map example showing the customer journey through inspiration, consideration, evaluation, and purchase.

shopper insights

How to create a journey map

A journey map is a visualization tool that helps organizations identify and understand the experiences their customers are having with the company and find ways to improve them. Before beginning the journey map, we need to understand the current state of the company.

Feet_with_arrows_pointing_different_directions

shopper insights

What is a journey map?

In short, it's a story. When it comes to why people do what they do, there's almost always a story. Journey maps are about understanding and visualizing those stories.

woman participating in a moderated usability test

technology

Accounting for learnability in UX research

"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.

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