When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be.
Sustainability efforts used to be optional for large companies. In Q1 2019 it was the new competitive landscapes for retail companies with high shipping volume. Many businesses are attempting to offset their carbon footprint and are beginning to realize the stakes for brand equity.
Healthcare was all about self-care in Q1 of 2019. As mental health concerns have become normalized over the last few years, social media posts have ramped up, with many using mediums like Twitter to share various self-care strategies.
Intelligent consumers are holding companies to the environmental standards they claim to have. The emergence of #greenwashing has given a voice to those who expect institutions to be forward-thinking and sustainable.
In Q1 2019, the largest consumer products companies learned that the voice of the customer is powerful and can easily disrupt or influence market trends. Environmentally conscious buyers are willing to forego thrifting if they know their favorite brands are producing sustainably.