| Bellomy Market Intelligence

- shopper insights
How to create a journey map

A journey map is a visualization tool that helps organizations identify and understand the experiences their customers are having with the company and find ways to improve them. Before beginning the journey map, we need to understand the current state of the company.
- social research
What's the difference between social monitoring and social listening?

Although there's a fundamental difference between social monitoring and social listening, the terms are often used interchangeably. I'm even guilty of it myself.
- shopper insights
What is a journey map?

In short, it's a story. When it comes to why people do what they do, there's almost always a story. Journey maps are about understanding and visualizing those stories.
- social research
Accounting for learnability in UX research

"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.
Getting back to the gym will be a true battle

Maybe because I miss the gym, or maybe just because we are inundated with media coverage of the pandemic, battling ropes also remind me of our own ongoing battle with the COVID-19 pandemic. Instead of a smooth and consistently increasing climb out of the doldrums, our recent spike in COVID-19 cases looks more like the undulating waves of battling ropes.
- social research
Tips for survey takers

Following a few simple best practices when taking a survey will allow you to provide meaningful, valuable responses. Thoughtful survey feedback can help companies make informed business decisions to meet the needs of the consumers they serve.
- customer experience
Social media listening for customer experience

The world of social media is not so far from the world of customer experience (CX). When done right, social listening can be a logical and valuable extension of your existing CX tracking program.
- social research
Advantages and disadvantages of social media listening

Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.
- social research
How to improve survey response quality

It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.

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