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  • Man retrieves groceries from porch after contactless delivery
    • retail

    Modern retailers need better text analytics

    “I started using Instacart here. Been pretty fantastic. When I used to go into the store it was always clean and the staff was always friendly.” What happens when an entire generation of shoppers has no direct contact with a brand or store?
  • A pair of hands cutting down a basketball net during a championship celebration.
    • customer experience

    Maximizing customer lifetime value through the lens of March Madness

    As an organization or brand, your immediate goal is to survive and advance, but the ultimate goal is to be the last one standing. Seeing customer experience management through the lens of March Madness shows us that every touchpoint counts toward being the one to cut down the nets.
  • Illustration of laptop computer showing connections between people and data.
    • technology

    Using text analytics to build stronger, more empathetic connections with customers

    Acting with empathy can increase sales, loyalty, and referrals, yet some companies don't keep a pulse on how well they treat customers and prospects.
  • Hurdles lined up on a track to represent barriers to integrating text analytics into your business.
    • technology

    Obstacles to integrating text analytics into your business

    Making meaningful discoveries from unstructured data is not out-of-reach. Bellomy’s text analytics platform offers insights teams access to advanced NLP and AI tools.
  • Conversation hearts candy: conjoint analysis
    • consumer products

    You don't need Cupid, you need a conjoint

    With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.
  • Roller coaster representing the ever-changing sentiment and emotions felt in 2020.
    • customer experience

    Mining for new year mindsets

    Ask 742 people how they felt about 2020 and their outlook on 2021, and you’ll get 742 different answers. We brought the data into Bellomy’s Text Analytics platform and used our emotions AI, modeled after psychologist Robert Plutchik’s Wheel of Emotions, to examine the subtleties among these experiences.
  • Couple in the background discussing the potential of buying a new house with the agent in the foreground filling out paperwork.
    • customer experience

    What mortgage lenders should know about their evolving customers

    Home sales have been on the rise over the past year, and those sales and loans are not expected to slow any time soon. Our research shows that two-thirds of the population have not bought a new home, financed, or renovated this year. Combined with interest rates hovering around all-time lows, there’s a good chance it could be in many of their futures.
  • Illustration of oversized measuring tape and pencil to show market researchers that they should be measuring customer feedback when planning experiences.
    • customer experience

    Planning experiences with measurement as the foundation

    When the feedback touchpoint isn’t a pillar of the overall customer experience, it shows.
  • A key driver analysis graph of performance on the x-axis and importance on the y-axis.
    • customer experience

    Key driver analysis — mapping your way to increased customer satisfaction

    Improving customer satisfaction comes down to figuring out what the customer is experiencing, what they care about, and how you’re going to address it.

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