Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.

It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.

If the time between mid-March and today simultaneously feels like a blur and a lifetime to you, you are not alone. The Bellomy team has spent much of this time observing the world as it has changed and talking with consumers and clients about what these changes mean.

A targeted search mindset, strategy, and set up of your search is crucial to the inevitable success — or failure — of your social listening efforts.

As we continue to weather this pandemic and watch the world slowly reopen around us, we’ve kept a close eye on how consumer attitudes and behaviors continue to shift.

The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.

When it comes to harnessing the power of social, there are obviously tools involved. The thing that will separate your insights from the rest is how you wield the sword — social mention tool — of your choosing. 

COVID-19 has disrupted everything, and the reaction of most businesses has been to focus inwardly. Everything shifted to how companies can continue to function and planning for the future beyond the pandemic seems to be delayed until things return to normal. But an inward focus overlooks the pandemic customer experience — and how your customers can shape the future.

At Bellomy, when we talk about social monitoring, we see it as fairly narrow in scope — focused on a company, brand, product, or campaign. At a high level, social media monitoring is used to assess and quantify the popularity of a brand or company. From our point-of-view social can do so much more than monitoring online conversations.