| Bellomy Market Intelligence

- customer experience
Using regression analysis to understand what drives customer satisfaction

Net Promoter Score® is a tried and true metric for quantifying customer loyalty, but understanding what drives customer loyalty is often the more impactful insight.
- customer experience
An analytical approach to Thanksgiving meal planning

With endless possibilities of Thanksgiving Day sides and plates (and stomachs) that are only so big, there’s bound to be some decision-making on Thursday. Turkey is a staple, but what else should you prepare?
- customer experience
Breaking down customer conversations, building up customer experiences

Moving homes. Paying bills. Flying home. Each of these journeys opens the door to improving customer experiences and, ultimately, maximizing customer lifetime value. The key to unlocking that door, however, starts with reaching out for feedback from your customers.
- Brand Renovation + Innovation
Deconstruction isn’t just for foodies

While I’d like to say I’ve been 100% productive during the pandemic, my wife and I have used some of our downtime to catch up on eight of the 17 seasons of the cooking competition show Top Chef. Here's what I've learned.
- customer experience
How utility call centers are digitizing the art of human touch

When you think of your company's call center, your first thought is of the cutting-edge technology they are using to improve the customer experiences...right?
- Brand Renovation + Innovation
Electric utility providers — are you ready?

Bellomy’s National Utility Study, fielding since 2012, was designed to keep a pulse on upcoming trends and opportunities within the utility industry. It’s a flexible study that tracks national and regional satisfaction with utility providers and focuses on hot topics in the industry.
- social research
Social media listening: The best-kept secret in innovation

They say there are no new ideas but, based on the volume of DIYs and life hacks online, it doesn’t seem like social media users would agree.
How to optimize a product line

When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?
Why weighting your survey data is often best

Depending on objectives and feasibility, weighting data may be an appropriate way to measure a population of interest when your sample isn't representative of your desired population.

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