People have grown a negative outlook on financial topics in Q4 2018. Fewer people are posting, but students on twitter are making their voices heard over concerns about unfair banking fees.

Q4 2018 brought with it a new class of US congresspersons, and with them a new round of energy proposals. Ideas for bills pushing for increases in renewable power usage have propagated social media channels with many government officials blurring the line between legislator and influencer.

It’s scary how the marketplace creeps and crawls with agile undead products and services, no? These are the spawn of agile development processes.

Posts about Consumer Goods and Products were on par with their Q3 2017 levels. Brands were continuing to ‘pumpkin spice all the things’ to excite active social media users.

Attitudes were exceptionally positive in Q3 compared to the previous year. Conversations around bitcoin were reignited after Mastercard’s decision to shut down Robert Spencer’s Patreon account over hateful content.

Q3 saw major changes in the energy sector. Obama-era energy legislation was reversed, and people reacted negatively on social channels like twitter. Proponents of solar enjoy had a victory twitter though, after the passing of SB 100.

Retail sentiment became more negative in the third quarter of 2018. The biggest change on social media was found in posts around big box stores like Wal-Mart.

Q3 2018 showed a large decrease in social post volume, compared to this period last year. Those who did post were riveted by healthcare miracles and incredible health stories. Providers were also showing their growing wisdom by advertising job opportunities over social media.

Why a little slower can be a lot better for your shopper insights

Too often, important shopper insights research is done in a hurry, often on a limited budget.