If life was tricky before, it is much harder now. This group tends towards single parents with limited activities and very real worries about financial instability.
Bellomy has created a unique COVID-19 consumer segmentation based on the attitudes and behaviors of 1,110 people nationwide. We identified seven distinct segments of Americans as they adjust to the novel coronavirus pandemic and its implications.
Being able to connect, communicate, and listen to your customers during the next crisis isn’t just a blessing — it’s a strategic imperative. During a time of crisis — pandemic or otherwise — responsible companies have public relations teams that leap into action to implement a prepared crisis communication plan. Many of us have received these messages. We may have sent some out ourselves. I know I have, on both counts.
Each customer touchpoint is now more impactful than ever before. Before COVID-19, you might go to the door, grab your pizza, tip the driver, and never think about them again. But now that extreme social distancing is the new norm, we see consumers putting more stock in these previously mundane interactions.
