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Illustration of a crowd of faces representing customer segmentation

technology

Unlock enhanced consumer segmentation insights with ensemble analytics

As the complexity of consumer data expands, you need AI-driven ensemble analytics to grasp the full picture, says Matt Gullett.

Fortune cookies representing predictions for AI in market research in the. year ahead

Thought Leadership

AI in market research: Matt Gullett's predictions for 2024

Through a mix of thoughtful analysis and industry pulse, Matt Gullett predicts the year ahead for AI in market research.

Bringing your data from Qualtrics into the Bellomy research environment is a snap with our new integration.

technology

Streamline insights with Qualtrics integration for Bellomy analytics tools

Easily combine your Qualtrics survey results with Bellomy's powerhouse suite of research tools.

Can we trust AI to uphold the integrity of our market research?

Thought Leadership

Can we trust generative AI? A pragmatic inquiry

As the thinkers and innovators in market research, we're standing at the precipice of a new age with generative AI. But can we trust it?

SmartLab online research panel members are ready to share feedback

research communities

Get GenPop opinions on tap with the SmartLab online research panel

Meet SmartLab, Bellomy's GenPop online research panel. Established in 2014, SmartLab's members represent a diverse cross-section of the U.S. population and are ready to share opinions.

Bellomy text analytics tool features prescriptive analytics with its recommendations engine

technology

The age of prescriptive analytics has arrived: Are you equipped?

Welcome to the world where data advises us. Our text analytics tool embraces prescriptive analytics with its recommendations engine, a quantum leap for strategic decision-making.

practical advice to start an online research community for business

research communities

How to build an online market research panel

Considering an online research panel? From fine-tuning your audience to launching activities to panel members, let Bellomy’s expertise be your step-by-step guide.

research communities

Research communities and panels: What’s the difference?

Sometimes a business needs a central, dedicated space to connect with a population of consumers on a regular, long-term basis. But do your needs call for a research community, or is a panel the better option?

Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

technology

Navigating AI's true impact on market research

What are the true capabilities and limitations of AI in market research? Matt Gullet explores how the fusion of AI and traditional techniques can drive high-quality insights and maintain trustworthiness.

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