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Ask the advisors: Is tax-loss harvesting common practice?
Using regression analysis to understand what drives customer satisfaction
How to choose the right text analytics software
Why weighting your survey data is often best
Why video surveys produce better market research insights
Three text sentiment analysis methods — and why ours is better
What is topic modeling in text analytics?
How many participants do you need for usability testing?
The typical market research study includes large sample sizes and lots of data points. A quantitative focus like this has its place, but usually not in usability testing.