| Bellomy Market Intelligence

- Brand Renovation + Innovation
Electric utility providers — are you ready?

Bellomy’s National Utility Study, fielding since 2012, was designed to keep a pulse on upcoming trends and opportunities within the utility industry. It’s a flexible study that tracks national and regional satisfaction with utility providers and focuses on hot topics in the industry.
- technology
Social media listening: The best-kept secret in innovation

They say there are no new ideas but, based on the volume of DIYs and life hacks online, it doesn’t seem like social media users would agree.
How to optimize a product line

When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?
Why weighting your survey data is often best

Depending on objectives and feasibility, weighting data may be an appropriate way to measure a population of interest when your sample isn't representative of your desired population.
- customer experience
Enriching customer conversations with artificial intelligence

Researchers and customer experience analysts need to mine this valuable resource effectively and responsibly to improve their business, identify strengths and weaknesses, and take corrective action where needed.
- customer experience
The traditional bank branch is dead, isn't it?

It's a common belief that the death knell has been sounding for years to announce that the traditional bank branch has outlived its usefulness — and the COVID-19 impact has simply accelerated that sentiment.
- financial
Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

In the past 20 years, the largest auto insurance carriers have taught consumers one thing: Comparison shopping can save you money.
- technology
Harnessing social media for thought leadership

Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.
- financial
Using survey panels to engage hard-to-reach audiences

A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.

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