• Use online panels and communities to connect with your users

    What are online panels and communities?

    If you have ever researched a potential purchase online, you might be familiar with the never-ending rabbit hole of consumer reviews and online discussion boards. However, access to relevant peer feedback was not always the norm it is today. Consumers longed to hear from each other about what works and why. Almost overnight the online community of sharing was born.
  • Bellomy Acquires Alloy Magnetic

    For many of the biggest companies in the world, creating intelligent and easy-to-use online and mobile experiences affords a major competitive advantage. These companies rely on research to identify insights and user behaviors that can be elegantly designed into websites and applications. We are pleased to announce that we have merged with another Winston-Salem-based company to change the game in market intelligence, user experience, ecommerce strategy and more. 
  • Smartlab Report Q1 2019

    Social media apps are making it easier to buy products in-app. Consumers are connecting with brands on social media through influencers. These and other factors are shifting buying habits in 2019.
  • Bellomy Blender Q1 2019 - Retail

    Sustainability efforts used to be optional for large companies. In Q1 2019 it was the new competitive landscapes for retail companies with high shipping volume. Many businesses are attempting to offset their carbon footprint and are beginning to realize the stakes for brand equity.
  • Bellomy Blender Q1 2019: Healthcare

    Healthcare was all about self-care in Q1 of 2019. As mental health concerns have become normalized over the last few years, social media posts have ramped up, with many using mediums like Twitter to share various self-care strategies.
  • Slide from Bellomy's "blender" research report

    Bellomy Blender Q1 2019 - Financial

    Intelligent consumers are holding companies to the environmental standards they claim to have. The emergence of #greenwashing has given a voice to those who expect institutions to be forward-thinking and sustainable.
  • Bellomy Blender Q1 2019: Energy

    Access to alternative energy sources has never been easier. Consumers can now get started with solar power at their local home improvement store, but education remains as a barrier to adoption.