As a firm that handles large amounts of personal data for Fortune 100 firms, we have significant data security and business continuity plans that have been in place for years.
It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.
A new generation of leaders is quickly approaching or, rather, they’re already here. In fact, 75% of the US workforce will be comprised of these people by 2025. Who are we talking about? Millennials. Our February webinar offers plenty of insight and advice on working with this unique generation.
Recruiting participants for usability sessions can be a pain. In fact, it can be a nightmare. In our January webinar, Oakley Cline, a user experience research specialist with TD Ameritrade, discussed his experience using an online panel to recruit for usability research sessions.
Have you ever considered the impact a research panel can have on your relationship with your customers? Here are examples of how our clients have upped their relationship status with their consumers — from “customer” to “brand advocate.”
Once you’ve determined that an online panel or community could be a valuable platform for collecting customer insights for your organization, the next step is deciding how to implement it. We’re going to break down the DIY option and the full-service approach.
While some tread lightly in efforts to explore whitespace opportunities and uncover unmet market needs, Catalina Marketing set out to find who is shaping the shopping experience. Catalina trusted Bellomy’s Shopper Insights team to identify who that was, how they shop, and what opportunities exist to engage them.
In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?
