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TURF graphic showing variations on a product line of chips and consumers' preferences which one will have the highest reach.

How to optimize a product line

Illustration of an oversized computer screen when a check on one side and x on the other side of the screen to represent consumer comments.

Enriching customer conversations with artificial intelligence

Customer going into bank branch to deposit check

The traditional bank branch is dead, isn't it?

Airplane pulling a yellow "switch and save" advertisement banner behind it in the air.

Why “switch-and-save” marketing isn’t sustainable for the auto insurance industry

Scraps of colorful paper in a pile on the left and yellow scraps of paper in the form of a light bulb on the right.

Harnessing social media for thought leadership

Skyscrapers against a blue sky

Using survey panels to engage hard-to-reach audiences

Airhorns around speech bubbles

Why your B2B marketing strategy should include social listening

Someone on a laptop interacting with a virtual chatbot on a website.

What we know about chatbots and user experience

Yellow pingpong balls with emoji faces drawn on them.

Finding joy: Using an emotional model to get more from text analytics