• survey response pandemic

    Survey response in the time of pandemic

    It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.
  • working with Millennials

    The advice on Millennial managers you didn’t know you needed

    A new generation of leaders is quickly approaching or, rather, they’re already here. In fact, 75% of the US workforce will be comprised of these people by 2025. Who are we talking about? Millennials. Our February webinar offers plenty of insight and advice on working with this unique generation.
  • We’re going to break down the DIY option and the full-service approach.

    Full-service vs. DIY research panels

    Once you’ve determined that an online panel or community could be a valuable platform for collecting customer insights for your organization, the next step is deciding how to implement it. We’re going to break down the DIY option and the full-service approach.
  • How online research communities can elevate your position as a thought leader

    How your online research community can elevate your position as a thought leader

    In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
  • Online panels and communities can accelerate and facilitate customer segmentation in marketing research.

    How online panels can facilitate customer segmentation

    What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?