| Bellomy Market Intelligence

- customer experience
Utilities and the importance of consumer communication during COVID-19

Despite the energy sector’s critical role of ensuring electric service during the COVID-19 pandemic and its unprecedented actions to suspend disconnections due to non-payment nationwide, the utility industry’s response has gone largely unnoticed and unacknowledged by consumers. This has left electric service providers in a unique position to convey messages of unity and support to consumers in order to gain confidence and trust.
- financial
Pandemic fueling the digital transformation

Without a doubt, the COVID-19 pandemic is shaping and transforming our society and culture worldwide, quickly, and before our eyes. It’s still early, but there's one clear pattern emerging: consumers are staying home and transacting online more than ever before.
- customer experience
What social media is saying about the top five US-based grocers during the COVID-19 pandemic

Grocers are some of the only retailers continuing to operate on a near-normal schedule in these non-normal conditions.
The view from home: a paradigm shift

“Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” This quote came from John Doerr’s Measure What Matters, a book that several of us at Bellomy are reading. It could not have come at a better time, just days into our “new normal.”
Research operations can continue in the time of a pandemic

As a firm that handles large amounts of personal data for Fortune 100 firms, we have significant data security and business continuity plans that have been in place for years.
- customer experience
Survey response in the time of pandemic

It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.
The advice on Millennial managers you didn’t know you needed

A new generation of leaders is quickly approaching or, rather, they’re already here. In fact, 75% of the US workforce will be comprised of these people by 2025. Who are we talking about? Millennials. Our February webinar offers plenty of insight and advice on working with this unique generation.
- social research
Three benefits of using an online panel for UX research and recruiting

Recruiting participants for usability sessions can be a pain. In fact, it can be a nightmare. In our January webinar, Oakley Cline, a user experience research specialist with TD Ameritrade, discussed his experience using an online panel to recruit for usability research sessions.
- social research
Build your tribe with an online research panel

Have you ever considered the impact a research panel can have on your relationship with your customers? Here are examples of how our clients have upped their relationship status with their consumers — from “customer” to “brand advocate.”