blog

Journey map example showing the customer journey through inspiration, consideration, evaluation, and purchase.

shopper insights

How to create a journey map

A journey map is a visualization tool that helps organizations identify and understand the experiences their customers are having with the company and find ways to improve them. Before beginning the journey map, we need to understand the current state of the company.

Feet_with_arrows_pointing_different_directions

shopper insights

What is a journey map?

In short, it's a story. When it comes to why people do what they do, there's almost always a story. Journey maps are about understanding and visualizing those stories.

woman participating in a moderated usability test

technology

Accounting for learnability in UX research

"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.

Getting back to the gym will be a true battle

Maybe because I miss the gym, or maybe just because we are inundated with media coverage of the pandemic, battling ropes also remind me of our own ongoing battle with the COVID-19 pandemic. Instead of a smooth and consistently increasing climb out of the doldrums, our recent spike in COVID-19 cases looks more like the undulating waves of battling ropes.

Illustration of customers giving opinions

research communities

Tips for survey takers

Following a few simple best practices when taking a survey will allow you to provide meaningful, valuable responses. Thoughtful survey feedback can help companies make informed business decisions to meet the needs of the consumers they serve.

Reviews on phone with word bubbles around it

Social media listening for customer experience

The world of social media is not so far from the world of customer experience (CX). When done right, social listening can be a logical and valuable extension of your existing CX tracking program.

Illustration of two people talking at a table, taking surveys

research communities

How to improve survey response quality

It takes time and effort to design a good survey. Whether you want to get the pulse on a specific touchpoint or understand what drives your consumers to, you want to ensure your survey respondents will provide you with valuable data.

Pandemic phases, as told by the market

If the time between mid-March and today simultaneously feels like a blur and a lifetime to you, you are not alone. The Bellomy team has spent much of this time observing the world as it has changed and talking with consumers and clients about what these changes mean.

technology

How to do social listening

A targeted search mindset, strategy, and set up of your search is crucial to the inevitable success — or failure — of your social listening efforts.

Subscribe to