| Bellomy Market Intelligence

- research communities
How your research community can elevate your position as a thought leader

In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
- research communities
How online research communities can facilitate customer segmentation

What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?
- consumer products
Using technology for a human connection in consumer goods

You are walking down the wine aisle at your local grocer. As bottle after bottle, red after white, cross through your periphery, a sense of overwhelming choice begins to flood your brain. But something else catches your eye — it’s a tablet attached to the shelf.
- research communities
5 ways your online community can help you conduct better, faster UX research

An online research panel helps you bypass barriers to user-research-based design.
- research communities
Agile market research using online communities

It might seem like you are hearing the word “agile” every time you turn around these days, but it's time to set the record straight on agile market research. Online communities provide a solid foundation for faster and more affordable market research.
- customer experience
Takeaways from the Society of Insurance Research Conference

I had the opportunity to spend a couple of days attending the 49th annual Society of Insurance Research Conference in Charlotte, North Carolina. Here are four big takeaways I gleaned from the conversations and presentations I attended.
- research communities
What are online panels and communities?

If you have ever researched a potential purchase online, you might be familiar with the never-ending rabbit hole of consumer reviews and online discussion boards. However, access to relevant peer feedback was not always the norm it is today. Consumers longed to hear from each other about what works and why. Almost overnight the online community of sharing was born.
- Company News
Bellomy Acquires Alloy Magnetic

For many of the biggest companies in the world, creating intelligent and easy-to-use online and mobile experiences affords a major competitive advantage. These companies rely on research to identify insights and user behaviors that can be elegantly designed into websites and applications. We are pleased to announce that we have merged with another Winston-Salem-based company to change the game in market intelligence, user experience, ecommerce strategy and more.
Smartlab Report Q1 2019

Social media apps are making it easier to buy products in-app. Consumers are connecting with brands on social media through influencers. These and other factors are shifting buying habits in 2019.