Amidst the COVID-19 pandemic, we've observed an interesting dichotomy in consumer behavior: while consumers are embracing all things digital — from video conferences to telemedicine — they're also taking things offline and enjoying old-school pastimes.

Not all companies can donate millions, but helping in little ways is important too. Consumers are keeping tabs on how companies are responding to the pandemic, but they are noticing more than just the grand gestures. Read on to find out how you can grow your brand and help the world during COVID-19 — without breaking the bank.

Despite the energy sector’s critical role of ensuring electric service during the COVID-19 pandemic and its unprecedented actions to suspend disconnections due to non-payment nationwide, the utility industry’s response has gone largely unnoticed and unacknowledged by consumers. This has left electric service providers in a unique position to convey messages of unity and support to consumers in order to gain confidence and trust.

Without a doubt, the COVID-19 pandemic is shaping and transforming our society and culture worldwide, quickly, and before our eyes. It’s still early, but there's one clear pattern emerging: consumers are staying home and transacting online more than ever before. 

Grocers are some of the only retailers continuing to operate on a near-normal schedule in these non-normal conditions.

“Bad companies are destroyed by crisis. Good companies survive them. Great companies are improved by them.” This quote came from John Doerr’s Measure What Matters, a book that several of us at Bellomy are reading. It could not have come at a better time, just days into our “new normal.”

It is a common refrain in the survey research industry: any change impacting large populations will have an impact on response rates and possibly change how people respond. During natural disasters such as hurricanes or typhoons, many halt research in the impacted areas.

A new generation of leaders is quickly approaching or, rather, they’re already here. In fact, 75% of the US workforce will be comprised of these people by 2025. Who are we talking about? Millennials. Our February webinar offers plenty of insight and advice on working with this unique generation.

Recruiting participants for usability sessions can be a pain. In fact, it can be a nightmare. In our January webinar, Oakley Cline, a user experience research specialist with TD Ameritrade, discussed his experience using an online panel to recruit for usability research sessions.