case study: increasing speed from prototype to shelf
business challenge
A major CPG company needed to get to market quickly during a boom in a new product type in their category to maintain market share and stay competitive.
bellomy solution
Bellomy quickly created a community by recruiting members in three launch markets. Members participated in an accelerated product trial and logged their feedback and use of the products through a digital diary. The community was also used to collect feedback on marketing messaging and package design.
business result
The community replaced traditional product testing and focus groups, providing accelerated learning and driving faster optimization to get to market sooner. The product was successfully launched nationwide and became a strong competitor in the emerging category.
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We know more about our new product offering as a result of the feedback we’ve received in six months from our community than we learned with two-and-a-half years of traditional research for our last product launch.
—Senior Director/MRD Major CPG Company