Amplifying Your Utility Brand with Influencer Marketing
Authentic, user-generated content resonates with today’s consumers.
But are your marketing efforts enough to sway consumers? Does your social media even reach your target audience?
We know influencer marketing is powerful. It’s currently an $8 billion industry, projected to hit $15 billion by 2022. Industries like retail, beauty, and CPG see the ROI. Utilities could be next.
Our presentation outlines:
- Background and foundational knowledge of influencer marketing
- How utility companies can build brand awareness and create a buzz
- Specific utility industry case studies



