Eliminating Guesswork with Dynamic In-Market Testing

Start elevating your category leadership today!

Discover how Bellomy and McCormick partnered to revolutionize the Broth + Stock category with a shopper-centric approach. Our exclusive presentation showcases the journey from identifying a confusing, cluttered shelf to implementing data-driven, in-market solutions that boosted both shopper satisfaction and sales. Learn how focusing on real shopper needs can transform not just a category, but your entire retail strategy.

With this presentation, you’ll gain insights on:

• The real shopper decision drivers uncovered through qualitative and quantitative research
• How planogram testing in real stores led to a 15% sales lift across brands
• The impact of organizing shelves by flavor to encourage exploration and increase basket size
• Practical steps for leveraging transaction-level data and in-store ethnographies
• Bellomy’s proven process for building more intuitive, profitable shelf sets