Presentation: Accelerating Innovation with a Sustainable Online Community

Today's consumers demand more from the products they use and the companies that create them.

Engaging with consumers to collect their must-have input and being informed on the complex topics they care about are challenges many businesses face. 

Eastman Chemical Company and Bellomy Market Intelligence teamed up to take a unique approach to engaging with environmentally- and socially-conscious consumers through an online community. Our presentation outlines how we are able to quickly uncover the opinions that ultimately steer innovation and create a sense of partnership with consumers.