Case Study — Planning for large-scale fleet electrification

Objectives

An electric utility aimed to understand the progress and challenges of key large commercial accounts in electrifying their vehicle fleets. The goal was to gather insights into the stages of fleet electrification and the implications for grid capacity planning.

Bellomy Approach

Bellomy conducted in-depth interviews with decision-makers from these key accounts to explore their electrification strategies, timelines, and needs.

Rows of electric delivery vans parked near charging stations, representing the rising demand among utility companies and industrial customers for clean transportation as part of a net zero future and sustainable business models.

Outcomes and Insights:

Varied Stages of Electrification

The interviews revealed that commercial accounts are at different stages in their electrification journey. Some are in the early phases of building a business case for transitioning, while others have begun retiring gas vehicles and replacing them with EVs. This highlights a spectrum of readiness and commitment across different accounts.

Challenges Identified

The utility gained a deeper understanding of the challenges these customers face, including financial considerations, infrastructure needs, and logistical complexities. These insights are crucial for tailoring support and resources to assist in overcoming these hurdles.

Timelines and Grid Planning

The interviews provided valuable information on the expected timelines for large-scale fleet electrification. This data helps the utility plan for necessary grid enhancements and ensure the energy infrastructure can support increased demand from electrified fleets.

return to Consumer Insights to Navigate the Future of Utilities

 

The most successful utilities are not just adapting

They are leading by optimizing VoC insights to redefine their strategic planning and customer engagement.

Our comprehensive Voice of the Customer (VoC) guide is designed to help you do just that.

In this guide, you’ll discover techniques and real-world applications to make your utility more customer-centric, leading to measurable improvements in areas that matter most:

  • Enhance customer satisfaction
  • Boost brand advocacy
  • Drive product and services innovation

Get the “Your customer's valuable voice” Guide

Your Customer's Valuable Voice by Bellomy Research

Some of Our Utility Clients

We offer a powerful combination of industry expertise, unrivaled service, and agile technology.

"My favorite feature is the ability to apply custom topics from one dataset to another. Since my industry is such a unique space, this feature allows me to have a starting point for all projects and saves me considerable time. For the first time last year, we presented powerful content to business stakeholders to help improve our product offerings."

—Tiffany, Market Researcher, Utilities

Contact us to start leveraging Bellomy's utilities and energy expertise for your research.