case study: using feedback to evaluate concepts and enhance offerings
business challenge
A leading provider of commercial vehicle diagnostic solutions saw an opportunity to bring a new commercial vehicle service and maintenance workflow automation software to the market. They needed to understand the potential for the proposed enhanced software solution in order to make informed decisions regarding its development, marketing, and sales strategies.
bellomy solution
For this challenge, Bellomy leveraged the skills of our in-house advanced analytics for an online survey of owners and managers of repair and maintenance shops serving heavy-duty commercial vehicles.. The survey utilized:
- Take Rate analysis to understand market acceptance and potential of an enhanced workflow automation software for commercial vehicles
- Van Westendorp analysis to understand price sensitivity
- MaxDiff analysis to prioritize the types of software features and benefits that were most important to the client’s target consumer
business result
Our research revealed a strong interest in the client’s proposed concept, clarified the acceptable price range and optimal price point for potential software, and identified the top 10 desired features for commercial vehicle workflow automation software. The client continues to utilize the results as they develop a new software that aligns with their B2B customers’ needs and preferences.
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