category: Utilities

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One white smiling electric wall outlet on turquoise blue. Emotion, inspiration, psychology, safety, optimism, motivation concept. Flat design.

Tracking Brand Health in Utilities: A Pulse on Perception and Loyalty

Illustration of customer satisfaction rating with emojis, highlighting how businesses track customer experience, satisfaction, and loyalty through feedback, metrics, and engagement at key touchpoints.

Customer Journey Mapping Across Every Touchpoint to Maximize CX Impact

Interior of a digital mining farm filled with video cards and ASIC machines, reflecting the energy-intensive consumer behavior of certain industry sectors and the need for electric utilities and data analytics to optimize operations for a sustainable and net zero future.

Consumer Insights to Navigate the Future of Utilities

Energy industry professionals holding a light bulb, symbolizing innovative ideas for improving customer relationships and engagement in the energy sector. Cartoon vector illustration featuring tiny man and woman characters with a lightbulb, isolated on a white background.

Redefining Customer Engagement for Utilities: Strategies for Meaningful Connection

practical advice to start an online research community for business

How to build an online market research panel

Research communities and research panels offer businesses efficient pathways to gather insights and foster connections with core consumers

Research communities and panels: What’s the difference?

Older male in a headset who is a utility call center agent using a case management system to better serve customers.

How utility call centers are digitizing the art of human touch

Electric vehicle charging in street

Electric utility providers — are you ready?

analyzing market research on iPad during COVID-19

Update on conducting market research during the COVID-19 pandemic