There's no doubt that the professional landscape is experiencing a seismic shift. Currently, 73% of B2B purchasing decisions involve Millennials, and the percentage of Millennials in the workforce is expected to grow to 44% in just a few short years.
Bellomy's Director of Qualitative Research, Eric Whitaker, wants to help you understand the unique perspective of this particular generation and how it influences their approach to decision-making.
In this webinar, you'll learn:
- Factors that have shaped Millennials and how that affects their decision-making process
- Common misunderstandings of Millennials and how focusing on these stereotypes can undermine your relationships
- Recommendations on how to adapt your buyers' journey to better engage with Millennials
- Access the recording to watch on demand
About the presenter:
Eric Whitaker is a 25-year veteran of research, insights, and strategy. Specializing in multi-generational marketing (B2C/B2B) across a variety of categories, his client roster has included popular and evolutionary brands, such as Apple, American Express, Sony PlayStation, Volkswagen, and the Las Vegas Convention and Visitors Authority. Eric holds a BA in Communications from UNLV and an MBA from the New York Institute of Technology.