Request the CRC 2019 Deck

Accelerating Innovation with a Sustainable Online Community

You didn't have to be in Orlando for the Insights Association Corporate Researchers Conference (CRC) to see our presentation on October 24.

We presented to a great audience, and now we're ready to share the content with you.

Today's consumers demand more from the products they use and the companies that create them. Engaging with consumers to collect their must-have input and being informed on the complex topics they care about are challenges many businesses face. 

Eastman Chemical Company and Bellomy Market Intelligence teamed up to take a unique approach to engaging with environmentally- and socially-conscious consumers through an online community. Our presentation outlines how we are able to quickly uncover the opinions that ultimately steer innovation and create a sense of partnership with consumers.