Shopper Experience
Understand how your shoppers feel in the moment
The collective experiences and decisions that a shopper makes throughout the path to purchase are valuable to gaining market share.
From the pre-shopping experience of making lists to the in-store experience of navigating the shelves, shopper experience research is meant to replicate how shoppers view the products at the shelf and allow you to make changes before introducing products in full market launch.
A holistic approach to exploring the shopping experience
Bellomy understands that solutions to business issues start with well-crafted research questions. We can recommend a combination of qualitative and quantitative methods that reveals how unit sales, household penetration, basket size, and basket penetration are affected by:
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Product packaging
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Perception of product appeal
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Potential usage occasions
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Interest in trials and samples
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Product noticeability
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Placement location
Collecting consumer insights with Bellomy
Understand how products perform where it counts — on the shelf
Bellomy uses a broad spectrum of shopper research techniques to answers to some of your most critical questions:
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“Where in the store should I place this new product?”
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“What is the optimal way to merchandise this product?”
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“Which packaging option best represents my product at shelf?”
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“What is the decision hierarchy in purchasing this product?”
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“How can I optimize the category planogram to increase shopability for my brand?”
Shopper experience testing eliminates uncertainty
Bellomy's solutions allow you to see how your products perform on the shelf with real shoppers, while managing all aspects of your test to ensure that the research is done right and the results are accurate and actionable.
Take an essential step in improving shopper experience and increasing transactions.
