It’s an age-old question: What is the consumer thinking? Market research online communities and online research panels are methods of uncovering consumers’ preferences, motivations, and opinions. Market researchers often use the terms interchangeably, but there are differences in their size, structure, and use.
- A few years ago, a client approached us about fielding their annual insights survey among financial advisors. We suggested a different approach to find the market research sweet spot for financial services.
- Being able to connect, communicate, and listen to your customers during the next crisis isn’t just a blessing — it’s a strategic imperative. During a time of crisis — pandemic or otherwise — responsible companies have public relations teams that leap into action to implement a prepared crisis communication plan. Many of us have received these messages. We may have sent some out ourselves. I know I have, on both counts.
- Recruiting participants for usability sessions can be a pain. In fact, it can be a nightmare. In our January webinar, Oakley Cline, a user experience research specialist with TD Ameritrade, discussed his experience using an online panel to recruit for usability research sessions.
- Have you ever considered the impact a research panel can have on your relationship with your customers? Here are examples of how our clients have upped their relationship status with their consumers — from “customer” to “brand advocate.”
- Once you’ve determined that an online research community could be a valuable platform for collecting customer insights for your organization, the next step is deciding how to implement it. We’re going to break down the DIY option and the full-service approach.
- In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
- What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?
- Arguably the largest barrier to user-research-based design is the difficulty and time associated with identifying, recruiting, and communicating with these users throughout the development cycle. This is where an online research panel can save the day.