Accelerating Speed-to-Market
Testing Product, Package, and Message in One Connected Hub
Challenge
A major CPG company needed to get to market quickly during a boom in a new product type in their category to maintain market share and stay competitive.
Solution
Bellomy quickly created a community by recruiting members in three launch markets. Members participated in an accelerated product trial and logged their feedback and use of the products through a digital diary. The community was also used to collect feedback on marketing messaging and package design.
Results
The community replaced traditional product testing and focus groups, providing accelerated learning and driving faster optimization to get to market sooner. The product was successfully launched nationwide and became a strong competitor in the emerging category.
Ready to learn more about what an online research panel or community can do for your business? Contact Us!
We know more about our new product offering as a result of the feedback we’ve received in six months from our community than we learned with two-and-a-half years of traditional research for our last product launch.
—Senior Director/MRD Major CPG Company
Want results?
Contact us to start leveraging Bellomy's prototype to shelf expertise for your research.
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