Balancing Sustainability, Reliability, and Cost
Using Customer Insights to Navigate the Evolving Energy Mix
Challenge
Bellomy sought to understand customer awareness and preferences regarding their utility’s energy mix and perceptions of various energy sources. The goal was to assess customer priorities for energy sourcing and their understanding of renewable and carbon-free sources.
Solution
Through one of Bellomy’s Utility Heartbeat Polls, customers across multiple utilities were surveyed about their knowledge of energy mixes and their preferences for different energy sources
Results
Limited Awareness but Clear Preferences
While 59% of respondents were unaware of their utility’s energy mix, a significant portion expressed a desire for their utilities to incorporate renewable sources, with about half or more favoring solar, wind, and hydro. Additionally, 45% supported the inclusion of natural gas, reflecting a preference for a balanced mix that ensures reliability.
Understanding of Energy Sources
When asked to classify various energy sources as renewable and carbon-free, respondents correctly identified renewable resources more frequently. However, there was less accuracy in identifying carbon-free sources, indicating a need for further education on energy classifications.
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—Tiffany/Market Researcher, Utilities
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