Expectations to Maintain Grid Consistency

Consumer views on grid resiliency steer the next wave of utility investment and infrastructure.

Power pylons reache into the sunset sky. Silhouettes of big trees under energy transmission towers.

Challenge

Bellomy aimed to explore customer perceptions and expectations regarding grid maintenance across multiple utilities. The study focused on awareness of current maintenance efforts and desired actions for future grid resiliency.

Solution

In Q1 of 2023, a quarterly Utility Heartbeat Poll was conducted with customers from nine electric utility panels, managed by Bellomy, gathering insights on grid-related perceptions.

Results

Awareness of Maintenance Efforts

Two-thirds of customers were aware of tree trimming as a maintenance effort. However, awareness was much lower for other initiatives, such as the use of smart meters, replacing or repairing old equipment, investing in cybersecurity, balancing energy sources, and replacing overhead powerlines with underground lines.

Importance of Grid Resiliency

Despite varying levels of awareness about specific maintenance tactics, nearly all customers recognized the importance of utilities investing in grid resiliency. This underscores a strong customer expectation for utilities to prioritize robust grid infrastructure.

Preferred Actions for Resiliency

When asked about preferred future actions, about 20% of customers each prioritized replacing overhead lines with underground lines, using stronger or storm-resistant infrastructure, and investing in smart grid technology. These preferences highlight the specific areas where customers see the greatest potential for enhancing grid reliability and resilience.

Preference for future grid resiliency efforts, graph for Expectations to Maintain Grid Consistency case study


My favorite feature is the ability to apply custom topics from one dataset to another. Since my industry is such a unique space, this feature allows me to have a starting point for all projects and saves me considerable time. For the first time last year, we presented powerful content to business stakeholders to help improve our product offerings.

Tiffany
/
Market Researcher, Utilities

Some of Our Utility Clients

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