Inspiring growth through information sharing
Challenge
An international textile and apparel association needed to fulfill their corporate mission of growth and profitability of their members by providing a range of consumer marketing data and analyses to better inform decision makers on the global supply chain of the product they represent.
Solution
Bellomy identified a series of key metrics to monitor, including consumer attitudes and habits relating to apparel, fashion, apparel performance, the environment, home furnishings, shopping, fiber selection.
Bellomy developed and implemented an ongoing measurement system to provide members with continuous information on these topics. Client teams are also able to dig into the data via the Bellomy Research Cloud and our proprietary analyst toolset, including custom crosstab, query, and data visualization tools.
Results
The tracker is currently in its 32nd year under Bellomy’s management and continues to evolve as the client’s needs and priorities change. Research results are shared with association members through the client’s website and through publication in global marketing columns and business articles. The association has also gained increased visibility within the industry and stronger business partnerships with members.
Need ongoing measurement?
Contact us to start leveraging Bellomy's expertise for your research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your details will be held in accordance with our Privacy Policy.
